The wrestling and fight sports activities world simply bought a severe horsepower improve. TKO Group Holdings has secured a game-changing partnership with Ram vans that can rev up the presentation of WWE, UFC, and Skilled Bull Riders occasions starting in 2026. This isn’t simply one other company handshake – it’s a multi-year dedication that guarantees to combine Ram’s heavy-duty model presence throughout a number of the greatest levels in sports activities leisure.
The Energy Behind the Partnership
Since TKO Group shaped via the blockbuster WWE-UFC merger in 2023, the corporate has been flexing its mixed muscle within the leisure market. The addition of Skilled Bull Riders to the steady created an much more highly effective sports activities leisure conglomerate. Now, Ram vans needs to trip shotgun with all three manufacturers, recognizing the large viewers attain these properties command.
The timing isn’t coincidental. With WWE’s continued world growth and UFC’s dominance in fight sports activities, TKO represents some of the useful partnerships accessible in as we speak’s sports activities leisure panorama.
WWE Will get the Premium Remedy
Wrestling followers will see Ram’s footprint throughout WWE’s most prestigious programming. The truck producer could have important visibility throughout SmackDown broadcasts and the corporate’s marquee premium stay occasions. Meaning WrestleMania and SummerSlam – WWE’s crown jewel exhibits – will characteristic distinguished Ram integration.
The partnership formally launches with the 2026 Royal Rumble on January 31 in Saudi Arabia, the place Ram will function a presenting accomplice. This debut couldn’t be extra strategic, because the Rumble historically kicks off WWE’s “Street to WrestleMania” season, guaranteeing most eyeballs on the brand new collaboration.
Past the Broadcast Sales space
Ram isn’t settling for easy industrial spots and emblem placements. The deal consists of hands-on fan engagement alternatives that can convey the model on to WWE’s passionate viewers. VIP experiences and interactive actions at particular occasions will give wrestling followers an opportunity to attach with Ram’s rugged model id firsthand.
Moreover, WWE Superstars will take part in unique Ram-branded content material, creating genuine connections between the corporate’s larger-than-life personalities and the truck producer’s goal demographic.
Government Enthusiasm Drives the Deal
Ram CEO Tim Kuniskis didn’t mince phrases about why this partnership makes excellent sense for his model:
“Ram is constructed for individuals who push for the final tenth, and that’s precisely what WWE Superstars and UFC and PBR athletes do daily. Our partnership with TKO permits us to attach with tens of millions of passionate followers and have fun the grit, energy, and dedication that outline each Ram and these iconic sports activities.”
UFC President Dana White introduced his trademark depth to the announcement, emphasizing the heavyweight nature of this enterprise alliance:
“We’re speaking about three of the most important sports activities and leisure firms on the earth teaming up with one of many baddest truck firms within the nation. I like the route Ram is headed in 2026, and I’m very joyful to be in enterprise with them.”
A Strategic Energy Play
This partnership represents extra than simply company synergy – it’s a calculated transfer to dominate the sports activities leisure promoting area. Ram positive factors entry to TKO’s mixed viewers of tens of millions throughout a number of demographics, from wrestling’s family-friendly enchantment to UFC’s youthful male viewership and PBR’s rural fanbase.
For TKO, touchdown a serious automotive accomplice validates the corporate’s technique of leveraging its merged properties to draw premium sponsors. The multi-year dedication additionally supplies income stability as the corporate continues increasing its world footprint.
With 2026 nonetheless on the horizon, wrestling and MMA followers can count on Ram to turn out to be as acquainted a presence at their favourite occasions because the athletes themselves. However will this partnership change how TKO presents its greatest exhibits, or will Ram merely mix into the prevailing leisure spectacle that tens of millions tune in to observe?
