WWE’s international attain is ready to develop even additional in 2025 as the corporate continues its growth into worldwide markets, in keeping with Chris Legentil, WWE’s govt VP of expertise relations and head of communications. Talking on the Sports activities Enterprise Journal Sports activities Media podcast, Legentil highlighted the corporate’s technique for premium dwell occasions (PLEs) and the way their new partnership with Netflix will form the longer term.
“This yr alone, we did greater than half our (premium dwell occasions) exterior the U.S.,” Legentil defined, referencing WWE’s rising concentrate on worldwide audiences. With Netflix now on board, WWE plans to make use of the streaming big’s insights to strategically choose international places for future occasions. “We’re going to be working with them hand-in-hand to pick out places the world over the place we are able to develop our viewers and hopefully achieve some subscribers for them.”
In 2024, WWE staged eight of its 12 PLEs exterior the U.S., with occasions held in Saudi Arabia, Canada, Australia, France, Scotland, and Germany. The technique has confirmed to be a profitable system for reaching followers in new markets. For 2025, WWE has already confirmed March’s Elimination Chamber in Canada as the primary worldwide occasion, with extra bulletins anticipated because the yr unfolds.
With WWE going international in a giant means, followers worldwide are about to get even nearer to the motion. From Saudi Arabia to Scotland, WWE is proving there aren’t any borders on the subject of delivering epic matches and unforgettable moments. With Netflix now within the combine, the way forward for premium dwell occasions appears to be like brighter—and larger—than ever.
What worldwide vacation spot do you hope WWE brings a premium dwell occasion to subsequent? Tell us within the feedback under!
December 19, 2024 9:42 pm
