The Worldwide Hockey Federation (FIH) is delighted to announce a strategic partnership with main international sports activities advertising and marketing company SPORTFIVE.
As a part of this partnership, SPORTFIVE will function a key Business Associate for FIH, supporting FIH’s mission to raise the game‘s international visibility and safe model partnerships throughout main markets together with the Center East, South Asia, Europe, and the UK.
This partnership will debut with FIH’s most prestigious occasion, the FIH Hockey World Cup, happening from 15 to 30 August 2026 in Belgium and the Netherlands. Past the World Cup, SPORTFIVE may also work with FIH throughout its wider worldwide portfolio of main occasions and tournaments, together with the FIH Hockey Professional League and progressive codecs such because the FIH Hockey5s World Cup, guaranteeing SPORTFIVE performs a central function in shaping the business way forward for one of many world’s most inclusive and fast-growing Olympic sports activities.
FIH President Tayyab Ikram stated: “As hockey’s world governing physique, our major mission is to develop the game globally. This could not be potential with out the invaluable help of economic companions who’re steadfastly dedicated to us and share the values of our sport. We’re assured that SPORTFIVE’s help will allow us to raise hockey to the subsequent stage and are wanting ahead to a fruitful collaboration.”
“We’re proud to associate with FIH, beginning with the FIH Hockey World Cup 2026 as probably the most prestigious occasion of FIH. Hockey has a passionate international following, and we see super potential to attach manufacturers with followers in significant methods. That is only the start of what we consider will likely be a dynamic and enduring relationship,” stated Robert Müller von Vultejus, Chief Progress Officer, SPORTFIVE.
“Partnering with FIH for the 2026 World Cup permits us to faucet into the vitality of hockey’s international fanbase whereas delivering tailor-made model options throughout various markets. We’re dedicated to constructing momentum not only for this occasion, however for the game’s long-term business progress,” added Venu Nair, Managing Director South Asia & Center East, SPORTFIVE.
This partnership marks the beginning of a brand new period for worldwide hockey, combining SPORTFIVE’s international community and sports activities advertising and marketing experience with FIH’s imaginative and prescient to advertise hockey as a sport that’s Olympic, inclusive, and really international.
Supply: FIH.hockey
