OAKVILLE, Ont. – First Tee – Canada is proud to announce a brand new partnership with adidas that can assist youth programming via the adidas Birdies for Sport Changers initiative.
Partnering with five-time PGA TOUR winner and adidas athlete Nick Taylor of Abbotsford, B.C., adidas will present $300 in assist to First Tee – Canada for each birdie or higher that Taylor makes on the PGA TOUR this season.
“This adidas Birdies for Sport Changers initiative supplies a platform for Nick’s nice play on the golf course to instantly profit youth in Canada,” stated Adam Hunter, government director, First Tee – Canada. “We’re very appreciative to adidas and Nick for his or her continued assist. This initiative will permit First Tee – Canada to introduce extra youngsters to golf in a manner that’s welcoming, inclusive and empowering.”
The adidas Birdies for Sport Changers initiative helps First Tee – Canada in offering youth from all backgrounds with entry to useful life classes via golf. First Tee – Canada’s mission is to influence the lives of younger individuals by offering instructional packages that construct character and promote wholesome selections.
“At adidas, we consider that via sport we now have the facility to alter lives, so we’re excited to assist First Tee – Canada by serving to broaden entry to packages that use golf as a platform for progress,” stated Jeff Lienhart, president, adidas Golf. “Figuring out we are able to play a small half alongside Nick’s efficiency on the PGA TOUR this season to instantly influence the following technology of golfers in Canada makes this initiative particularly significant. We’ll be cheering him on, figuring out that each birdie helps create alternatives for younger individuals throughout the nation to construct confidence, develop life abilities and uncover what’s potential via the sport.”
A First Tee – Canada ambassador, Taylor has been a champion of this system’s mission and values. Since 2024, the Taylor household has been supporting their regional chapter, First Tee – British Columbia as a charitable beneficiary of the Nick Taylor Charity Traditional. A portion of the funds raised on the event instantly assist the expansion of the grassroots program in Cultus Lake and surrounding communities within the province.
“Golf has given our household a lot each on and off the course,” stated Nick Taylor. “Andie and I are very pleased with our partnership with First Tee – Canada and thrilled that adidas will proceed to strengthen that relationship, guided by our shared values of selling the sport and the precious life classes it instills in youth throughout Canada.”
In 2025, Taylor recorded 309 birdies and 6 eagles in 24 occasions performed on the PGA TOUR.
The adidas Birdies for Sport Changers initiative will start this week as Taylor opens the 2026 PGA TOUR season with the defence of his Sony Open title in Honolulu, Hawaii on Thursday.
