Forward of this weekend’s Chinese language Grand Prix, Formulation 1 and Chinese language multimedia firm Tencent have immediately introduced a multi-year renewal which is able to see the broadcaster proceed because the unique digital media broadcasting platform for F1 in mainland China.
As a part of the renewed settlement, which runs till the top of 2027, Tencent will leverage its numerous digital media and social platforms – together with Tencent Video, Tencent Sports activities, WeChat, Tencent Information, qq.com, and QQ – to supply followers complete protection of each F1 Grand Prix, Qualifying, Observe, and F1 Dash session all through the season, together with highlights from the all-female sequence, F1 ACADEMY.
Formulation One famous that “followers can even get pleasure from a extra immersive viewing expertise with high-definition visuals, onboard cameras, and in-depth evaluation from skilled commentators. Moreover, Tencent’s state-of-the- artwork XR studio will place followers on the coronary heart of the motion, capturing each second of the drama and pleasure of a Formulation 1 Grand Prix from a number of views.”
Following the coronavirus-enforced five-year absence, Formulation 1 made its return to the Shanghai Worldwide Circuit final 12 months, attracting a sold-out crowd of over 200,000 supporters and greater than 14.8 million viewers tuning into the race throughout China – a rise of fifty% from the final version in 2019.
Alongside the F1 race, this weekend will see Shanghai host the opening spherical of F1 Academy this 12 months, with Shi Wei set to make historical past as she turns into the primary Chinese language driver to take to the grid within the sequence.
Commenting on the announcement, Michaella Snoeck, Head of Media Rights at Formulation 1, mentioned: “Because the return of Formulation 1 to China final 12 months, it’s been nice to see tens of millions of followers throughout China tune in each weekend to look at the drama and pleasure of Formulation 1.
“The unbelievable viewership exhibits an actual ardour for the game, and by bringing F1 ACADEMY to China for the primary time this season, we hope to proceed to construct on the rising feminine viewers within the nation. In Tencent, we have now a devoted accomplice who’s dedicated to producing world-class broadcast throughout its digital platforms that additional ignites followers love of motorsport all through the nation.”
Reflecting on the contract extension, Jeff Han, Vice President of Tencent On-line Video, mentioned: “The recognition of F1 occasions in China is on the rise, notably amongst youthful audiences. Our collaboration with F1 is poised to ignite a brand new wave of motorsport enthusiasm.
“We intention to reinforce the broadcasting of F1 occasions and develop high-quality content material, enabling extra customers to expertise the eagerness and distinctive attract of motorsport in a complete and intuitive method, thereby additional selling the expansion and dissemination of racing tradition in China.”
F1
