Simon relinquished his twin function as chief govt and chairman in 2023 – which adopted 18-time Grand Slam singles champion Martina Navratilova main requires change – and the transition of energy is accomplished by the appointment of Camillo.
Her arrival could be seen to symbolize additional acceleration of a brand new period for the WTA, one the place the tour seems to be to extend its presence in a bustling sports activities leisure market.
Camillo is tasked with elevating the attain of girls’s tennis and might draw inspiration from her close-up expertise of seeing how Grammy-winning Parton – along with her ‘Dollywood’ theme park and distinctive merchandise complementing her musical expertise to create world enchantment – is heralded as a beacon of brand-building success.
Within the sporting sphere, Camillo will lean on her expertise from heading the enterprise operations of the Philadelphia Flyers ice hockey workforce – together with reworking their Wells Fargo Middle right into a world-class stadium – and being chief income officer of the Washington Nationals baseball aspect.
Camillo’s familiarity with the industrial sophistication of America’s greatest sports activities – significantly how they unlock fan progress and appeal to funding via innovation – is seen as a key purpose behind her appointment.
Her transfer into girls’s tennis comes at “a second of accelerated progress and alternative”, says the WTA.
Income generated throughout girls’s sport final yr topped $1bn (£754m) and enterprise analysts forecast it’s going to hit $2.5bn (£1.8bn) by 2030.
Camillo’s mission will probably be to make sure the WTA and its main stars – headed by Coco Gauff, Aryna Sabalenka and Iga Swiatek – take a major slice of the pie.
“Throughout girls’s sports activities, funding, audiences and media engagement are growing exponentially,” added Camillo.
“For many half the problem for girls’s sports activities is constructing consciousness, attracting followers and eyeballs and a spotlight.
“Our problem is a little bit totally different – we have been at this for 50 years plus, we now have an unimaginable legacy, a billion viewers globally, and among the most well-known, top-compensated feminine athletes on the planet.
“We’ve got unbelievable belongings. The chance for us is to leverage these belongings in inventive methods to unlock further industrial progress that is lasting and sustainable and to develop the model of WTA and ladies’s tennis.”
