Mercedes-Benz and The R&A have a long-standing partnership as Mercedes-Benz has been an “Official Patron” of The Open since 2011. Along with the lads’s Championship, the rights holder in golf additionally hosts the ladies’s main, the AIG Girls’s Open. As “Official Patron” of the AIG Girls’s Open, Mercedes-Benz helps feminine athletes and is dedicated to equality and variety in golf. On website, Mercedes-Benz will present a shuttle fleet with all-electric and hybrid autos for the gamers and chosen friends.
“The elite of girls’s golf meet on the AIG Girls’s Open. As Official Patron, Mercedes-Benz is especially proud to assist this spectacular summit of the world’s greatest feminine golfers to actively promote ladies’s sports activities and set new requirements for future generations,” says Britta Seeger, Member of the Board of Administration Mercedes-Benz Group AG, Advertising & Gross sales.
The AIG Girls’s Open will happen this 12 months from 22 to 25 August on the Outdated Course in St Andrews, Scotland. The Outdated Course will host the golf main for the third time. Mercedes-Benz model ambassador {and professional} golfer Alexandra Försterling will likely be celebrating her debut on the AIG Girls’s Open this 12 months.
“I’m actually trying ahead to participating within the AIG Girls’s Open and particularly to creating my Championship debut on the Outdated Course in St Andrews, the Dwelling of Golf. It makes me proud that Mercedes-Benz is accompanying me on my journey to my first AIG Girls’s Open,” stated Alexandra,
To rejoice its long-standing partnership with The R&A and the extension of its dedication to the AIG Girls’s Open, Mercedes-Benz has created a particular marketing campaign combining golf with style:
Produced on the Outdated Course, venue of the 2024 AIG Girls’s Open, and in St Andrews itself, Mercedes-Benz and stylist Imruh Asha deliver collectively style, golf and vehicles in modern motifs. The outfits used within the marketing campaign are one-off items and symbolise the distinctive mixture of the historic cultures in reference to the Mercedes-Benz model.
