As FIA has printed 2024 F1 entry, it has emerged that the Swiss -based outfit Sauber will run below the title ‘Stake F1 Staff Kick Sauber’ for the 2024 and 2025 F1 seasons.
Alfa Romeo’s partnership with Sauber Motorsport got here to an in depth on the Abu Dhabi Grand Prix, and the group has began its transition into Audi’s manufacturing facility group. Nonetheless, the Audi title will solely seem in 2026 when the German group absolutely takes over the Hinwil-based squad.
Sauber has confirmed that on-line playing agency Stake will proceed as title sponsor subsequent season, whereas as well as streaming firm Kick.com has stepped up its involvement and purchased the naming rights to the chassis.
Kick.com’s branding has already appeared prominently on the bodywork of the F1 Staff’s C43 at chosen races this 12 months, having been introduced as a Main Accomplice at the beginning of the 2023 F1 season.
Sauber will race with an unchanged driver line-up subsequent season as former Mercedes driver Valtteri Bottas and the game’s first-ever Chinese language racer Zhou Guanyu are set to drive for the group for the third consecutive time.
Over the previous 12 months, we’ve had some nice collaborations on and off observe with @KickStreaming.
Listed below are a few of our highlights. ⬇️#GetCloser pic.twitter.com/PPCVgHqfUU
— Alfa Romeo F1 Staff Stake (@alfaromeostake) December 15, 2023
Staff Consultant Alessandro Alunni Bravi commented : “Sauber has all the time been about innovation, breaking the mould and defying conference. The partnership with Kick.com is the newest and boldest show of the philosophy that drives us. Kick.com is redefining the way in which dwell streaming is completed and they’re going to undertake the identical disruptive method on this planet of Components One. With Kick.com, our purpose is to make the subsequent step find new and revolutionary methods to get nearer to our followers.”
Talking of the announcement, Bijan Tehrani, Co-Founder at Kick.com added: “Kick.com has seen super progress since its inception and is continuous to make waves within the streaming trade. KICK’s content material is fast-paced and interesting, like what we witness each Grand Prix weekend. Identical to this partnership, KICK was basically destined for the racetrack.
“We’re thrilled to take our collaboration to an unparalleled magnitude, backed by our information of the motorsport tradition, and our ardour for cutting-edge expertise. Exceptionally, this universally widespread sport, aligns completely with our product and what we’re constructing at Kick.com.”
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