Shady Rays, the US-based life-style and journey eyewear model, has introduced the launch of a brand new partnership with digital media golf model Good Good Golf.
The collaboration strengthens Shady Rays‘ dedication to the golf market – a core focus for the American-owned sun shades firm – whereas launching an thrilling new S|R Golf assortment designed particularly for the calls for of the course.
Collectively, the inventive personalities behind Good Good Golf have labored with the S|R Golf product group to showcase cutting-edge model and know-how that elevates golfers’ experiences from tee to inexperienced.
“Golf has all the time been a ardour level for our model, and this partnership with Good Good Golf represents an ideal alignment of our values,” mentioned Shady Rays founder and CEO Chris Ratterman. “Each of our manufacturers consider in delivering distinctive high quality, model, and worth to on a regular basis golfers. Our S|R Golf assortment combines efficiency know-how with types that look nice each on and off the course, and Good Good’s genuine reference to golf lovers makes them the best companion to assist us carry these merchandise to extra gamers and followers.”
The partnership has launched with a particular assortment launch that includes three unique types co-designed with Good Good Golf, now accessible at shadyrays.com and any one among Shady Rays’ six retail places within the US.
The collaboration will proceed with an in-person activation at Good Good Golf’s King of the Mountain occasion on the Kemper Lakes Golf Membership in Chicago on September 4. Extra model activations in-person and throughout Good Good Golf’s expansive media channels will observe all year long.
The unique assortment takes three current Shady Rays fashions — Classics (£122), Oakmont (£122), and Apex (£137)— and provides Good Good Golf branding and customized colourways. Every model options Shady Rays’ superior lens know-how designed to boost visibility after all contours and cut back eye fatigue throughout lengthy days on the hyperlinks.
“We’ve seen first-hand how the blokes at Good Good put gear by means of its paces, which is why our industry-leading Misplaced & Damaged Safety program is such an ideal match for golfers,” added Ratterman. “Whenever you’re targeted on making that excellent shot, the very last thing it’s best to fear about is what occurs in case your sun shades fall off or get broken. With Shady Rays, we’ve obtained golfers lined it doesn’t matter what occurs on the course.”
Good Good Golf founder & CEO Matt Kendrick added, “Our group has all the time been explicit concerning the eyewear we use whereas filming and enjoying. Partnering with Shady Rays offers us the proper mixture of fashion, efficiency, and sturdiness. Having their Misplaced & Damaged safety is a game-changer for golfers — we’ve all had these moments the place sun shades get dropped or sat on, and figuring out Shady Rays has our again makes an enormous distinction. These collaborative types are Good Good authorized, and athlete examined.”
