Photograph: U.S. Ski Crew
The Landmark Renewal with Monetary Providers Companion Is Largest Partnership in U.S. Ski & Snowboard Historical past
Park Metropolis, Utah & St. Louis, Missouri (Could 13, 2025) — U.S. Ski & Snowboard and Stifel Monetary Corp. (NYSE: SF) are proud to announce a landmark renewal of their partnership from Could 2026 by April 2034. This unprecedented eight-year settlement marks probably the most expansive partnership in U.S. Ski & Snowboard’s historical past and displays a daring, shared imaginative and prescient by the following three Olympic and Paralympic Winter Video games.
Expanded Assist Throughout All Ski Disciplines
Below the renewed settlement, Stifel would be the title accomplice of the Stifel U.S. Ski Crew, supporting the alpine, cross nation, freeski, moguls, aerials, ski leaping, nordic mixed, and Para alpine groups, in addition to the unique monetary providers accomplice of U.S. Ski & Snowboard.
A Generational Funding
“As we look forward to three Olympic and Paralympic Video games, together with a house Salt Lake Metropolis-Utah 2034 Video games, this prolonged partnership with Stifel represents a generational funding in our groups and our athletes,” stated Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Stifel’s help has additionally enabled us to implement revolutionary new initiatives which can be having a direct affect on the group. From World Cup podiums to grassroots improvement, Stifel’s perception within the energy of sport and our athletes has been a game-changer.”
Document-Breaking Efficiency and Progress
Since launching the partnership in 2022, Stifel’s help of U.S. Ski & Snowboard has pushed record-breaking performances, elevated the visibility of U.S. athletes, and fueled the expansion of aggressive snowboarding within the U.S. Over the preliminary three years of partnership, the Stifel U.S. Ski Crew has achieved historic success each athletically and organizationally.
Growth of World Cup Occasions
Organizationally, U.S. Ski & Snowboard has expanded its World Cup footprint in North America with the help of Stifel, bringing the overall variety of World Cups from 4 to a report 11 in 2024-25. In the identical season, the group’s streaming and broadcast viewers doubled, earned media surpassed 30 billion impressions, and social media impressions elevated 70%.
Stifel’s Monetary Milestones
2024 was additionally a record-breaking 12 months for Stifel, highlighting the power and steadiness of a diversified enterprise mannequin. The agency achieved web revenues of $4.97 billion, the best in its historical past, and delivered a 23% return on common tangible fairness, with non-GAAP web earnings of $756 million, or $6.81 per share—a 46% enhance from the prior 12 months. Over the 12 months, Stifel’s share value rose 56.4%.
Athletes Reward the Influence
“The information of Stifel’s renewal as title sponsor of the Stifel U.S. Ski Crew is so unbelievable,” stated two-time Olympic champion Mikaela Shiffrin. “Ron (Kruszewski, Chairman and CEO of Stifel) and Stifel have proven superb help for snow sports activities and are really invested within the tales of our athletes and the expansion of our sports activities, which has translated into extra success on the mountain.”
“Stifel has opened up so many alternatives for us as athletes and people seeking to attain our full potential, and I’m so grateful for his or her help and proud to be a part of their crew,” stated Olympic champion cross nation skier Jessie Diggins. “Their dedication to serving to us attain the highest degree is unbelievable and makes all of the distinction!”
“The Stifel U.S. Ski Crew partnership continuation is monumental for each events,” stated two-time Olympic medalist freeskier Alex Ferreira. “It’s the place success meets success. I’m humbled and grateful to learn from all sides.”
Packages, Initiatives, and Visibility
Stifel additionally launched revolutionary packages across the elevated home World Cup occasions, together with the Stifel HERoic Cup, designed round U.S. Ski & Snowboard’s HERoic initiative celebrating girls’s sport. Stifel additionally invested within the Stifel Bibbo Award for the athlete who strikes up probably the most in ranks in alpine World Cup races and continues to help the Stifel Success Tour, development-level NorAm races within the U.S. that feed the Stifel U.S. Ski Crew pipeline. Moreover, Stifel supported the Stifel Snow Present, a weekly collection on CNBC, Peacock, and YouTube that highlighted the achievements and tales of U.S. Ski & Snowboard athletes every week all through the season.
Sustained Branding and Incentives
The Stifel model will stay prominently displayed on crew uniforms and occasion signage at U.S. occasions, together with a continuation of the Stifel U.S. Ski Crew branding throughout digital and broadcast platforms. Stifel may even help a brand new efficiency bonus program for athletes and coaches based mostly on key outcomes in the course of the season.
Shared Values and Imaginative and prescient
“This partnership is about serving to athletes attain their full potential,” stated Ron Kruszewski, Chairman and CEO of Stifel. “Because the agency The place Success Meets Success, we consider in backing those that attempt for excellence—and that’s precisely what these athletes do, daily. We’re proud to help them not solely as champions on the rostrum, however as function fashions, teammates, and leaders who encourage us all.”
Further Quotes
Nick Web page, Stifel U.S. Freestyle Ski TeamThank you Stifel for your entire help—it means the world to have you ever in our nook and on our crew. I’m wanting ahead to the longer term and our continued success in 2026.
Niklas Malacinski, Stifel U.S. Nordic Mixed TeamHaving Stifel step up because the title sponsor of the Stifel U.S. Nordic Mixed Crew means the world to us. It’s not simply an funding in our sport nevertheless it’s a perception in our potential. Their help offers us the chance to concentrate on coaching and competitors so we could be at our greatest. We’re proud to put on their identify and symbolize the U.S. with all the things we’ve acquired.
Andrew Kurka, Stifel U.S. Para Alpine Ski TeamStifel has been an enormous supporter of the Para Alpine Crew, serving to fund our improvement pipeline and giving us the help we have to pursue our careers as athletes. Most Para sports activities aren’t seen as equal alternative athletic endeavors, however the truth that Stifel stands behind us, serving to to fund our crew, reveals they see the massive image and deal with athletes on the U.S. Ski Crew as extra than simply philanthropic endeavors.
Tate Frantz, Stifel U.S. Ski Leaping TeamHaving Stifel come on as a title sponsor is a big increase for our crew. Their help means we will preserve pushing the bounds and representing our nation on the highest degree. It’s thrilling to have a accomplice that believes in our journey and desires to be a part of the journey.
About Stifel
Stifel Monetary Corp. (NYSE: SF) is a monetary providers holding firm headquartered in St. Louis, Missouri, that conducts its banking, securities, and monetary providers enterprise by a number of wholly owned subsidiaries. Stifel’s broker-dealer purchasers are served in the US by Stifel, Nicolaus & Firm, Integrated, together with its Eaton Companions enterprise division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Unbiased Advisors, LLC; and in the UK and Europe by Stifel Nicolaus Europe Restricted. The corporate’s broker-dealer associates present securities brokerage, funding banking, buying and selling, funding advisory, and associated monetary providers to particular person buyers, skilled cash managers, companies, and municipalities. Stifel Financial institution and Stifel Financial institution & Belief provide a full vary of client and industrial lending options. Stifel Belief Firm, N.A. and Stifel Belief Firm Delaware, N.A. provide belief and associated providers. To study extra about Stifel, please go to the corporate’s web site at www.stifel.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic Nationwide Governing Physique of ski and snowboard sports activities within the USA, based mostly in Park Metropolis, Utah. Began in 1905, the group now represents almost 240 elite skiers and snowboarders competing on 10 groups: alpine, cross nation, freestyle moguls, freestyle aerials, snowboard, freeski, nordic mixed, ski leaping, Para alpine, and Para snowboard. Along with the elite groups, U.S. Ski & Snowboard additionally offers management and path for tens of hundreds of younger skiers and snowboarders throughout the USA, encouraging and supporting them in reaching excellence. By empowering nationwide groups, golf equipment, coaches, mother and father, officers, volunteers, and followers, U.S. Ski & Snowboard is dedicated to the development of its sports activities, athlete success, and the worth of crew. For extra data, go to www.usskiandsnowboard.org.
