Often while you’re making an attempt to promote a product, you wish to make it appear like finest deal on the town, however Warner Bros. apparently didn’t get the memo. Every passing day makes Suicide Squad: Kill the Justice League look worse, however there could also be a silver lining behind all of the PR insanity.
Suicide Squad’s total idea sounds prefer it was intentionally designed to show individuals off. It’s a full-price live-service recreation with a seasonal launch method that’s virtually assured to delve into microtransactions, as they’re inherently tied to the live-service mannequin.
If that wasn’t sufficient, Warner Bros. simply took issues a step additional, limiting any and all pre-launch evaluations of Suicide Squad by refusing to ship out evaluation codes till the servers go stay—one thing that received’t occur till launch day. This implies nobody will have the ability to correctly evaluation it till no less than a pair days after it’s out for everybody to buy.
It’s not like pre-orders aren’t a factor already, however not stopping evaluations previous to launch is broadly thought to be the clearest crimson flag there may be—the logic being that in case your recreation is any good, you’d need reviewers to make that recognized forward of launch, so extra individuals take discover and buy your product.
There’s no denying this weird PR marketing campaign is making Suicide Squad appear like a assured catastrophe. Possibly not Lord of the Rings: Gollum ranges of catastrophe, however a catastrophe nonetheless. However in the end, I’ll attempt to be the constructive man within the room.
Despite the fact that Suicide Squad seems to be prefer it’ll stay as much as its title by committing PR suicide earlier than it’s even out, there’s a silver lining: We already know precisely what to anticipate, and may make an informed resolution about whether or not to purchase it primarily based on the knowledge kindly supplied by Warner Bros’ PR staff.
We are able to’t accuse the writer or developer of mendacity or deception, and we will’t declare we have been let down, as a result of let’s be actual, the expectations for Suicide Squad are decrease than grass proper now. It’s simply us, our pockets, and a recreation that has to persuade us the laborious approach that it’s value getting our wallets involving in any respect. In a approach, the pre-launch marketing campaign did avid gamers a favor. Now, we will go into Suicide Squad with zero expectations, and on the worst, have our expectations confirmed. Finest case state of affairs, we get a significantly better product than Warner Bros. is making it out to be.
Suicide Squad solely has one path to go from right here, and that’s up. Would now we have most well-liked an incredible product straight-up, with no caveats and no must search for silver linings? Clearly, sure, nevertheless it’s higher to have a very good recreation following dangerous PR than a flawless PR marketing campaign selling a dud. I’m rooting for Suicide Squad to defy the percentages, as a result of having yet another fulfilling recreation to play is at all times a internet constructive for the gaming world, no matter the way it seems to be pre-launch.
