Press launch and picture offered by U.S. Ski & Snowboard
PARK CITY, Utah (October 9, 2024) — U.S. Ski & Snowboard introduced expanded partnerships with Stifel Monetary Corp (NYSE: SF) and Toyota (NYSE: TM). Stifel will develop into the official Workforce Naming Associate of the Stifel U.S. Para Alpine Ski Workforce and Toyota the official Workforce Naming Associate of the Toyota U.S. Para Snowboard Workforce.
Along with Stifel’s title sponsorship of the Stifel U.S. Alpine Ski Workforce, which was established in October 2022, and the naming of the Stifel U.S. Cross Nation Ski Workforce, Stifel U.S. Freestyle Ski Workforce and Stifel U.S. Freeski Workforce in March 2023, the worldwide funding banking and wealth administration agency may even be the title sponsor of the Stifel U.S. Para Alpine Ski Workforce. The partnership makes Stifel the Workforce Naming Associate of all ski groups underneath the U.S. Ski & Snowboard group.
Toyota rejoined U.S. Ski & Snowboard in August 2021 because the group’s Official Mobility Associate and Official Automobile, specializing in growing athlete alternatives and successes on and off the snow. It’s the model’s first workforce naming partnership. The expanded naming rights for each Stifel and Toyota are efficient instantly.
Para alpine and Para snowboard have been reintegrated underneath the U.S. Ski & Snowboard group in Could 2023 and had a particularly profitable first season again. Seven-time Paralympic medalist Laurie Stephens and two-time Paralympic medalist Andrew Kurka led the Para alpine workforce this 12 months, incomes a World Cup win and 5 podiums, respectively. Thrilling newcomers like Audrey Crowley and Jesse Keefe provide promising expertise main into the 2025 World Championships and the 2026 Paralympic Winter Video games in Milan Cortina. On the Para snowboard facet, three-time Paralympic gold medalist Brenna Huckaby and two-time Paralympic medalist Noah Elliott had standout seasons, every bringing dwelling a number of FIS Crystal Globes.
“We’re thrilled that Stifel and Toyota are increasing their partnerships to additionally make investments immediately into our Para sports activities,” stated President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “Stifel’s dedication to supporting all of our ski groups has been unbelievable. It’s a real partnership that has had such a significant affect on our sports activities and athletes. Toyota has constantly proven their dedication to supporting our athletes on and off the snow, and having them as a Workforce Naming Associate additional demonstrates their dedication.”
By this help, Para alpine and Para snowboard will obtain extra monetary help, growing the workforce’s price range, permitting the packages to additional develop.
“Having Stifel on board with our workforce is so thrilling,” stated Laurie Stephens, seven-time Paralympic medalist and Stifel U.S. Para Alpine Ski Workforce athlete. “The affect they’ve made with the Stifel U.S. Ski Workforce to date has been nice, and I’m thrilled to see what we will do collectively shifting ahead.”
“I’m actually proud and excited to be representing U.S. Ski & Snowboard once more this season and to have Toyota as our Workforce Naming Associate,” stated Noah Elliott, Toyota U.S. Para Snowboard Workforce athlete and two-time Paralympic medalist. “Toyota’s motto is ‘Let’s Go Locations,’ which is precisely what they permit us to do as our Workforce Naming Associate. Their help offers us the chance to get the right coaching and help we must be at our greatest for competitions and empowers us to get higher and higher day-after-day.”
“The Stifel U.S. Para Alpine Ski Workforce is stuffed with tales of laborious work and triumph, and we’re excited to help these inspiring athletes on their street to success,” stated Ron Kruszewski, Chairman and CEO of Stifel. “Because the Paralympics proceed to develop as a worldwide sports activities occasion, we’re happy to sponsor the Stifel U.S. Para Alpine Ski Workforce via the following Paralympic Winter Video games cycle in March 2026.”
“Toyota’s ardour for innovation and dedication to empowering all individuals actually embodies the Paralympic spirit and we proceed to help Paralympians by turning into the official Workforce Naming Associate of the Toyota U.S. Para Snowboard Workforce,” stated Dedra DeLilli, Toyota VP Automobile Advertising & Communications.
