Brad Keselowski is a flexible multi-tasker. Not solely does he drive his NASCAR Cup race automotive, however he additionally works on it mechanically, then places on his co-owner’s hat of RFK Racing with Jack Roush and John W. Henry, dealing with quite a few administrative duties, shopping for new tools, and extra.
Mainly, something the group wants, Keselowski is often the man who will get the decision to do the work. Furthermore, he’s fairly clever and isn’t afraid to criticize NASCAR if he feels the sanctioning physique is fallacious. Likewise, if NASCAR does one thing proper in his eyes, he’s often fast to pat the group on the again.
Like this week’s scoop by Advert Age, which reported that NASCAR goes by way of a range means of interviewing 11 totally different advertising and marketing companies to seek out the precise one that may improve the game’s picture and hopefully pump out commercials and the like that may entice followers who’ve left the game, in addition to usher in new ones.
Keselowski is greater than keen to assist NASCAR unfold its message and strengthen its voice. He lately appeared in a video with former bitter rival and now buddy Kyle Busch that was properly acquired.
However Keselowski was much more impressed by how the parents at NASCAR Productions put collectively a three-minute video that promoted subsequent June’s extremely anticipated “avenue race” on Naval Base Coronado in San Diego.
NASCAR is making an attempt to reshape its picture
There’s a caveat to that, although, in line with Keselowski. He feels NASCAR ought to have performed this type of advertising and marketing push 10 years in the past.
“I believe they’re doing numerous issues that had been sorely wanted a decade in the past and we’re type of a minimum of heeding these classes,” Keselowski stated throughout media availability on Saturday at Iowa Speedway. “I have a look at the motive force ambassador program, have a look at a few of the advertising and marketing initiatives they’ve introduced in and so they’re star-power oriented. I believe it’s precisely what the game wanted.
“The game needs to be life like with itself that it went a decade or so of actually weak advertising and marketing efforts. You’re not simply going to recuperate from that in a single day, however they’re doing the precise issues, I believe now, to place the game right into a progress trajectory and that’s thrilling to me.”
Keselowski laughed when he was requested if he’ll begin taking appearing classes within the occasion his persona and aura are wanted for extra NASCAR promotional movies and the like.
“It’s greater than that, it’s participating in all types of various mediums which might be greater or broader than commercials and promotions,” Keselowski stated in a severe tone. “I believe we’re seeing numerous that occur in methods and definitely with a velocity we didn’t see within the final decade or so.”
