Adam Stanley/ Canadian Press
How does the No. 1 Ball in Golf proceed to get higher year-after-year?
Effectively, 2025 marks the twenty fifth anniversary of the enduring Titleist Professional V1 (with its sibling product, the Professional V1x not far behind) and it’s a product that continues to out-perform itself with every passing season – in essentially the most spectacular of how.
1 / 4-century of breakthrough ball innovation got here with the brand new Titleist Professional V1 and Professional V1x (which was launched in 2003) golf ball launch in October. The balls have, over the past 25 years, been performed in competitors on the PGA Tour greater than six instances the closest competitor. The problem for the Titleist R&D division over the past two-plus a long time, nonetheless, has remained fixed: How do you make the very best performing, most constant golf balls within the sport even higher?
The group works by way of a collaborative course of that has no starting or finish – it’s rooted in steady suggestions, rigorous testing, world-class manufacturing, after which efficiency validation.
“The Professional V1 responded to the altering nature of the sport,” says Mary Lou Bohn, President, Titleist Golf Balls, of the preliminary launch in 2000.
“When you take a look at the early success of gamers who achieved record-setting performances, the outcomes spoke for themselves.”
The brand new Professional V1 and Professional V1x is the large gear story for Titleist, a long-time Golf Canada companion, in 2025 and the brand new golf balls are chalk stuffed with little enhancements to assist golfers – regardless of their ability stage.
They’re each engineered to ship extra velocity off the tee, extra spin with the wedges, and extra management with the irons. All the brand new fashions boast a quicker excessive gradient core – re-worked to keep up low long-game spin, improve ball velocity, and add spin on photographs into and across the greens.
Each the Professional V1 and Professional V1x have comparable sturdiness (and are very comparable off the tee) however the Professional V1x spins extra on iron and wedge photographs into the inexperienced and the Professional V1 has a softer general compression (Professional V1x is firmer due to its twin core development).
“The golf ball has to do the whole lot,” says Frederick Waddell, Titleist’s Director of Golf Ball Product Administration. “Every of our golf ball fashions is optimized for distance off the tee, and with 2025 Professional V1 and Professional V1x particularly, we’ve realized a velocity acquire whereas unlocking even higher iron and wedge efficiency. All of which is able to assist gamers shoot decrease scores.”
Different new merchandise from Titleist within the early a part of 2025 embrace new Scotty Cameron Studio Model putters (12 fashions accessible and dubbed the, “most vital re-design” of the Scotty Cameron blade putter providing in current historical past) and the launch of the all-new GT1 driver, fairway wooden, and hybrid (an ultra-lightweight configuration designed to ship quick ball speeds, excessive launch, and elevated stability), whereas new Titleist irons are set to return out in August.
