TWG Motorsports CEO Dan Towriss admits Formulation 1 might be a giant problem for the brand new Cadillac workforce however says it’s aiming to try to exceed expectations because of the affinity many followers have with the model.
Cadillac will be part of the grid in 2026 after a drawn-out induction course of that noticed the unique Andretti entry evolve with backing from Common Motors. Towriss was a serious driving power behind the mission from the very begin and says the anticipation is rising to offer followers with a brand new, American-based workforce to root for.
“I feel simply to see what a brand new workforce in Formulation 1 can do [should excite fans],” Towriss informed SiriusXM. “I feel that is the time the place it’s actually going to showcase American innovation, American ingenuity within the automotive, with GM’s involvement. Whenever you consider what’s taking place in Detroit, what’s going to be constructed there, and Indianapolis, Charlotte…
“From that standpoint, this can be a workforce followers can actually get behind. Each single individual I’ve talked to has a Cadillac story in a roundabout way. You recognize, their grandfather, their father, their mom, their automotive — there’s an attachment to the model.
“And they also’re like, ‘I’m a fan of Formulation 1, now I’m a fan of Cadillac Formulation 1.’ We don’t need to let these followers down, so each effort goes in to exceed expectations and attempt to ship. However make no mistake, Formulation 1 could be very tough. We all know that. And so we’re going to be bringing all that we’ve got to do the very best that we are able to.”
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The unique entry was accredited by the FIA however rejected for an entry in 2025 or 2026 by F1 in the beginning of final yr, with the business rights holder stating it might be extra open to accepting the brand new workforce in 2028. That was resulting from GM’s suggestion that it might construct its personal energy unit, however after additional negotiations and proof of GM’s plans, the rebranded Cadillac entry lastly acquired affirmation of a spot on subsequent yr’s grid in March.
“It was very tough to recover from the road,” Towriss admits. “However I feel from the place we stand right now, our mission, our effort, the Cadillac Formulation 1 workforce is best off having gone by means of that.
“Formulation 1, it shouldn’t be simple. That is the top of motorsports. And consider me, they didn’t make it simple. There have been occasions, yeah, it was irritating. It was like a transferring goalpost.You’d do the work, you bought to a spot, after which it was like, ‘and right here’s one other factor that you must do.’ However we did it. We did it in spades. We received in.
“However I’ll say, now that we’re in, we’ve been very welcomed by Formulation 1. The help from the FIA, the welcome from the opposite groups has been fabulous. So, as we prefer to say, our work continues at tempo, and we’re preparing for 2026.”
Saturday evening in Miami noticed a lavish occasion in South Seashore the place Cadillac unveiled the primary model imagery for the brand new workforce, and Towriss says the journey forward to be on the grid for 2026 might be filled with main milestones any further.
Cadillac F1 Group Launch: Miami GP Highlights
The Cadillac Formulation 1 Group formally unveiled its branding at a Miami Grand Prix weekend. A cinematic teaser video revealed a daring new emblem, a smooth black and silver Cadillac crest, drawing on the model’s luxurious heritage. pic.twitter.com/WeAFJgDrHr
— Cadillac F1 (@cadillacteam_f1) Might 4, 2025
“It’s unimaginable to consider. I feel we’ll be slightly busier subsequent yr and possibly a bit extra nerves, however that’s actually why we wished to come back out and do the brand launch that we had, was to actually form of set the stage and begin to present individuals what Cadillac Formulation 1 goes to be about.
“I feel lots of people have recognized Cadillac’s coming, however what does that imply? What’s it going to seem like? What’s it going to really feel like? A number of work has gone into that. And so [Miami] actually was that launch, telling the entire world what that’s going to feel and look like.
“I feel some individuals wished to see a driver announcement, some individuals wished to see a livery announcement, nevertheless it’s like, ‘Hey, we’re not going to ship every part out on sooner or later!’
“There’s quite a lot of build-up between now and Melbourne in 2026, and so there’s extra to come back. Cling on, the livery’s coming, drivers might be coming. Don’t put me on the clock, however quite a lot of issues are going to be taking place there.
“However it was nice simply to form of present the angle, feel and look, what you may anticipate from Cadillac Formulation 1, and to see all of the GM brass present up, TWG International brass present up, the followers, influencers, media, it was only a nice occasion. We have been tremendous excited.”
