twenty sixth Could 2025
There have been 51m in a single day stays within the 2024/25 season in accordance with figures launched by Statistics Austria. NEW
The determine is a rise of 1.5% on the earlier 12 months and the variety of in a single day stays by home visitors went up by 3.5%.
“The figures affirm that our tourism trade stays an financial powerhouse – particularly in winter,” mentioned the Secretary of State for Tourism, Elisabeth Zehetner.
Nonetheless, February 2025 recorded a decline of seven.2% in comparison with the identical month final 12 months with 17.15m in a single day stays
Causes for this embrace the absence of a bissextile year and the Bavarian and Dutch holidays, which occur in March this 12 months.
“We’re not speaking a couple of structural decline right here, however slightly a seasonal impact,” added Zehetner.
“However, such fluctuations show the significance of focused measures to spice up winter tourism – particularly in instances of local weather change and altering journey habits.”
One space that did effectively was Ötztal.
It noticed greater than 3 million in a single day stays – a rise of three.9% and its largest ever whole
There was a 6.3% rise in skiers from the UK in Otztal with a complete of 215,000 in a single day stays.
The UK is the third largest worldwide market after Germany and the Netherlands.
“Our extremely motivated associate companies and key service suppliers make a big contribution to making sure that we provide precisely what our visitors are in search of in winter: excellent winter sports activities experience and a full vary of top-notch gives coupled with completely distinctive snow assure and top-quality on the slopes,” mentioned the Managing Director of Ötztal Tourismus, Oliver Schwarz.
He attributes the profitable winter season to a number of elements:
Specializing in one’s personal strengthsTwo World Cup race occasions initially of the seasonA favorable vacation calendarA late Easter dateEffective communication on the related worldwide markets
PlanetSKI’s James Cove was in Gurgl within the Otztal Vally in November 2024 for the World Cup slalom races.
James Cove & Dave Ryding. Picture c/o PlanetSKI
Later within the winter reporter Jane Peel visited Innsbruck:
Jane Peel in Kühtai, Austria. Picture © PlanetSKI
Plus, Jane visited Hochkonig:
PlanetSKI’s Jane Peel in Hochkönig, Austria. Picture © PlanetSKI
PlanetSKI reporter Simon Miller reported from Nassfeld in Carinthia.
Nassfeld, Austria. Picture © PlanetSKI
The Austrian Cable Automotive Affiliation of the Austrian Federal Financial Chamber has additionally reported rising figures for the 2024/25 winter season.
Ski Welt, Austria. Picture © PlanetSKI
A complete of 49.7 million first-time guests have been recorded between November and March final winter – that’s a rise of 4.3 p.c in comparison with the earlier 12 months and it continues the constructive development of the previous three years.
After evaluating the ultimate information, the Affiliation expects a rise of 5% as soon as Easter is taken into consideration.
“The Austrian snowboarding expertise stays on the prime degree worldwide and stays persistently among the many prime three,” mentioned the Affiliation Chairman, Franz Hörl.
Nonetheless, there was a speedy decline in numbers in direction of the top of the season.
“Right here, it was notably troublesome for the lower-elevation ski areas to make sure operations,: added Franz Hörl.
“Consequently, many visitors’ enthusiasm for snowboarding and snowboarding additionally noticeably declined.”
The commerce affiliation assumes that this development will proceed and subsequently requires acceptable responses from the trade.
“This contains the truth that operations in the summertime have gotten an more and more essential mainstay, and the development in direction of mountain holidays within the hotter months should proceed to strengthen,” mentioned Hörl.
Right here at PlanetSKI we’ve got visited Austria many instances in the summertime and are planning to be within the Austrian Alps this summer time too.
See right here for a few of our stories:
Kitzbuhel in summer time. Picture © PlanetSKI
St Johann in summer time. Picture © PlanetSKI
St Johann in summer time. Picture © PlanetSKI
Summer season in St Johann. Picture © PlanetSKI
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