Ticket costs have been decrease within the WTA week, which won’t but be capable to increase something just like the income of the long-established males’s occasion.
Over 66,000 tickets have been offered for the ladies’s match with the ultimate three days offered out fully. The LTA says this makes it one of many highest attendances for a standalone WTA occasion anyplace, behind solely the Charleston and Canadian Opens.
“The 2 tournaments have completely different personalities and we need to ensure the ladies’s occasion has its personal identification,” Robson advised BBC 5 Reside.
“From ticket gross sales we have seen 55% of the tickets have been offered to girls this week. That is not the case subsequent week.
“We have seen a youthful, extra various viewers within the crowd, and that is one thing we hope to develop in a few years to come back. This looks like the beginning of one thing particular.”
Attracting the largest gamers is an ongoing difficult. With Queen’s happening straight after the French Open, solely three top-10 gamers finally competed, with world quantity three Jessica Pegula a late withdrawal.
The entire fund this week was £1.043m ($1.415m), in contrast with £2.122m (2.522m euros) for the boys. The LTA has pledged to introduce equal prize cash by no later than 2029.
As for the courts, they do present indicators of damage and tear after every week of motion, however that’s to be anticipated. Tennis correspondent Russell Fuller in contrast them to “day three or 4” at Wimbledon.
“I am unable to really consider how nicely they’ve held up,” mentioned Robson. “It appears nearly pristine nonetheless.
“The bottom employees have finished an unimaginable job and put in some critical hours.
“Up to now, no complaints from the ATP gamers on web site, and lengthy might that proceed.”
Britain’s Dan Evans, arriving on web site whereas the match was ongoing, mentioned the ladies’s occasion being held earlier than the boys’s had created a greater buzz across the venue.
Finally, having a standalone girls’s occasion put the highlight firmly on the feminine gamers because the British public begins to show its consideration in direction of Wimbledon.
“I believe it is a actually good alternative for girls’s tennis,” Boulter added.
“It was an enormous schedule change and doubtless fairly dangerous, as a result of we’re fairly set in our methods.
“I believe it is in a spot that it must be – and it is pushing an increasing number of in direction of the place it may very well be.”
