However Swift helps to alter that, Ong mentioned.
“She turned the conduit for non-N.F.L. followers to grasp Travis Kelce’s private story,” Ong mentioned, “giving them an emotional stake within the end result of his video games.”
Although N.F.L. video games have been already the preferred programming on TV by far, Swift’s addition to a number of the telecasts has had a measurable affect.
Julio Cortez/Related Press
