A analysis undertaking to assessment the industrial tee time programme on the Dwelling of Golf has been introduced by St Andrews Hyperlinks Belief, with a view to delivering a programme to help the long-term well being of the Scottish golf tourism financial system and reinvestment into the famend St Andrews programs.
A current examine by Sheffield Hallam College revealed that golf tourism at St Andrews Hyperlinks delivers a £317m affect to Scotland’s financial system yearly and helps greater than 4,300 jobs throughout the nation.
A lot of this affect is pushed by the Dwelling of Golf’s industrial tee time programme, the place tee instances are bought by authorised tour operators and packaged amongst wider itineraries in Scotland and past.
The present industrial tee time programme was launched in 2018 with the goal of producing income, enhancing buyer knowledge and expertise and supporting the broader Scottish golf tourism business.
A specialist company will help the Hyperlinks Belief in conducting the assessment of the programme to supply a transparent image of the present market and inform any suggestions for the longer term.
The goal of the work might be to make sure that the Hyperlinks Belief’s relationships with authorised suppliers stay aligned with the long-term ambitions of the organisation in addition to persevering with to supply world-class service to visiting golfers and supporting the golf tourism business and wider customer financial system.
As a part of the assessment, there might be an open dialogue with authorised suppliers and the broader golf tourism sector with key stakeholders requested to contribute to the work.
James Ralley, Industrial Director at St Andrews Hyperlinks Belief, mentioned: “Our industrial tee time programme is an important a part of our enterprise, providing assured tee time entry to guests by authorised suppliers in addition to offering a beneficial income stream for reinvestment into the Hyperlinks and its services. The programme additionally contributes considerably to the native, regional and nationwide economies because the driving power behind golf tourism throughout Scotland, evidenced by the £317m annual financial affect outlined in a current report.
“Given the importance of our industrial tee time programme for St Andrews and Scotland it’s vital we guarantee it’s best positioned to ship for the ambitions of the Hyperlinks Belief, and our numerous vary of stakeholders together with the wants of our ticketholder neighborhood as common customers of the Hyperlinks.”
The analysis undertaking will start this summer time and won’t affect the 2026 industrial tee time season, which can proceed as deliberate with instances already allotted to authorised suppliers.
For extra info on the worth of St Andrews Hyperlinks to Scottish golf tourism, a abstract of the analysis undertaken by Sheffield Hallam College is offered right here.
