The solar is setting on Amazon’s Prime Day four-day extravaganza, and we have not stopped (properly, apart from sleeping and consuming). It has been a busy week looking by way of the gross sales, and we have unearthed some significantly good offers over the previous few days.
All good issues should come to an finish, so if you have not taken benefit of the sale but, however you’ve got had your eye on one thing, do not cling round. After at this time, the offers could cease and you may most likely have to attend for Black Friday.
On condition that the Tour de France is in full swing, you may be forgiven for feeling impressed to get out and trip your bike. However for those who dusted off your street bike on the weekend and realised it wants a couple of upgrades, the Amazon Prime Day bike offers current a terrific alternative to economize within the course of.
Admittedly, Amazon does not promote every thing a bicycle owner would possibly need. You will wrestle to search out Remco Evenepoel’s bike for instance, however there’s an entire host of issues it does promote, such because the Abus helmet as worn by Mathieu van der Poel and a number of Gore biking equipment.
Even for those who’re after one thing else not offered on Amazon, the expansive attain of Prime Day typically means different retailers compete with their very own gross sales, too. Within the USA, Aggressive Bicycle owner has a Tour de France sale occurring, and Sigma Sports activities within the UK has a conveniently timed ‘mid-season sale’.
Right here, on this roundup of biking offers, we have chosen the perfect offers that we expect will curiosity our readers, interspersed with useful recommendation on what to purchase and maybe what to keep away from.
Fast Hyperlinks
To make the most of the Amazon Prime Day biking offers, you may must be signed up for Amazon Prime. Amazon provides a free trial interval for brand spanking new customers, however you may cancel your trial earlier than the primary fee is taken.
In depth: 2025’s finest Prime Day bike offers
My prime picks
Three from the UK, and three from the USA.
Greatest Prime Day bike offers USA
Greatest Prime Day bike offers UK
Amazon Prime Day 2025: Are the offers any good?
Having compiled this web page, and lots of others earlier than, we might say that in the meanwhile, there appear to be some good offers right here and there, however maybe not the sheer quantity of offers we have now seen up to now. It is nonetheless solely the second day of the sale, although, so extra would possibly drop as we hit the again finish of the week. The reductions out there are actually value testing although.
Typically the perfect Amazon Prime Day offers are in tech, equivalent to bike computer systems, indoor bikes, headphones, coronary heart charge displays and so forth, and the identical rings true this yr.
Past these, we have seen consumables given good reductions too. This presents an enormous alternative to economize in the long run. Issues like bike wash, vitality gels and biking equipment are used all year long, so why not make the most of the reductions and fill up upfront?
How we discover the perfect biking offers
There are a number of Amazon sale occasions every year that we cowl, however we do not use AI, robots, monkeys with typewriters, nor Santa’s elves to compile this content material, it is all finished by members of the Cyclingnews tech workforce.
This yr, that features Josh Croxton, Will Jones, Tom Wieckowski, Paul Brett and Graham Cottingham. Every of whom has years of expertise writing tech-related bike content material for web sites and magazines.
Put merely, we trawl the gross sales on the lookout for merchandise that characteristic in our purchasing guides, then if we discover a good value, we cross-check it towards the remainder of the web.
We use instruments to assist us. Primarily, we use the strangely-titled however eminently helpful CamelCamelCamel instrument to verify historic pricing. We additionally use The Wayback Machine to verify former listings the place needed.
Extra pertinently, although, we use our years of expertise testing biking merchandise (bikes, clothes, equipment, tech and so forth) to present us a very good understanding of what merchandise are good, and that are dangerous, as a result of regardless of how low cost or closely discounted one thing is, it is not a ‘whole lot’ if the product is nugatory.
We then mix that perception with our data of the trade. We all know which manufacturers are standard, and which aren’t. We generally know that are overstocked (and prone to wish to low cost closely). We additionally know if a model simply launched – or is likely to be set to launch – a brand new mannequin, and thus would possibly wish to filter the older mannequin to make room for the brand new one.
Greater than something, we merely use our understanding of which merchandise can be found available on the market in every class, what they’re priced at, and which ones are the perfect. If product A is marginally higher than product B, however product B turns into considerably cheaper within the Prime Day Gross sales, we make a human judgment on which is the one to advocate. If we nonetheless suppose product A is value the additional spend, then we’ll say that, and likewise Vice Versa. Generally we would merely provide the info and allow you to make that judgement as a result of solely you may really resolve what the perfect product is to your wants and your price range.
If we discover a product that meets the factors of fine, a very good value, and not-available-cheaper-elsewhere, then it will get added. Whether it is out there cheaper elsewhere, we would nonetheless embrace it if it is a good supply, however we’ll at all times share the higher value too.
