Marking the primary partnership between a System 1 crew and a serious world personal markets agency, Pink Bull Raicng have introduced a multi-year world partnership with Carlyle.
The settlement names Carlyle as Oracle Pink Bull Racing’s unique funding administration associate. The joint assertion careworn that the collaboration will prolong past sponsorship, with each events highlighting their shared ambition to “leverage expertise, information, and storytelling to broaden entry to non-public markets and interact new audiences by the unparalleled world attain of F1.”
“Each industries are experiencing intervals of progress, powered by expertise, fuelled by information, and reaching a broader viewers than ever earlier than.
“System 1 is increasing its world fan base and redefining engagement in one of many world’s most elite sports activities. Personal markets have gotten more and more accessible, creating new alternatives for buyers worldwide,” learn the assertion.
As a part of the settlement, Carlyle branding might be featured on the Pink Bull Racing’s RB21 challenger and throughout key crew belongings, together with the automotive chassis, drivers’ crew package, pit wall, and storage atmosphere.
The partnership might be activated throughout the worldwide System 1 calendar, with Pink Bull offering Carlyle with a strong platform to interact with shoppers, companions, and communities world wide.
Talking of the announcement, Pink Bull’s crew boss Laurent Mekies added: “We’re thrilled to welcome Carlyle to the crew. Each of our organisations are constructed on world-class expertise, daring pondering, and a drive to carry out on the highest stage.
“As an iconic agency in world finance, Carlyle brings a long-term perspective with an expansive community, and we sit up for constructing a strong partnership on and off the monitor. System 1 calls for relentless focus and precision, and we see clear alignment with Carlyle’s strategy to investing.”
Reflecting on the brand new collaboration, Carlyle’s CEO Harvey Schwartz commented: “Our business is present process a rare transformation, fuelled by higher entry to non-public markets and rising curiosity from a brand new technology of buyers.
“That very same spirit of progress and inclusivity is reshaping System 1, as Oracle Pink Bull Racing leads the best way in increasing the game to new audiences globally.
“This partnership unites two high-performing groups pushed by innovation and excellence. We’re excited to associate with some of the illustrious manufacturers in world sport to interact new audiences and create long-term worth collectively.”
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