Featured picture: Mikaela Shiffrin, GEPA Footage
Shiffrin and Macuga Headline Stifel’s New “The place Success Meets Success” Marketing campaign
Mikaela Shiffrin and Lauren Macuga headline a brand new nationwide marketing campaign celebrating the connection between elite efficiency and on a regular basis success. Stifel, the title companion of the U.S. Alpine Ski Staff, launched its “The place Success Meets Success” sequence as anticipation builds for the 2025–26 World Cup season.
The primary 30-second spot aired this week on CNBC and FanDuel, that includes a number of U.S. Ski Staff athletes. Within the coming weeks, extra placements will seem throughout nationwide and regional TV, social platforms, and NBC’s World Cup protection, preserving the marketing campaign seen all through the season.
Highlight on Shiffrin and Macuga
The marketing campaign highlights Shiffrin and Macuga, giving each Olympic hopefuls sturdy nationwide publicity forward of an Olympic 12 months. As well as, freestyle skier Alex Ferreira and cross-country champion Jessie Diggins star in their very own options, increasing the message throughout all Stifel-supported groups.
Shiffrin, a longtime Stifel companion, mentioned, “This winter’s marketing campaign celebrates the onerous work and preparation that go into being a aggressive skier throughout all the Stifel U.S. Ski Groups. I’m honored to be a part of this marketing campaign alongside some unimaginable champions on snow.”
Macuga added, “The inventive celebrates the drive that’s been with me since I used to be a child chasing my desires and medals—the identical ardour that pushes me immediately to go sooner in each course I race.”
Genuine Power and Actual Moments
The marketing campaign blends archival and new footage to seize the emotion and power of racing on the highest degree. Every scene strikes with intent, connecting the dedication of coaching with the joy of competitors. On the identical time, it highlights the self-discipline, braveness, and fervour that outline success—whether or not on the slopes or in enterprise.
A Partnership Constructed on Shared Values
Developed with the nationwide company Recognized, the marketing campaign merges world-class efficiency with dynamic storytelling. Collectively, Stifel and the U.S. Ski Staff illustrate how shared values—focus, perception, and preparation—drive achievement in any area. Because the Olympic season approaches, each the model and the athletes stand prepared for a winter the place success actually meets success.
