Adam Stern of Sports activities Enterprise Journal reported in September that NASCAR had developed a back-to-roots advertising and marketing marketing campaign with the tagline “Hell Yeah.” NASCAR chief model officer Tim Clark later stated that no official tagline has been finalized.
If NASCAR remains to be open to concepts, Dale Earnhardt Jr. has one. Impressed by Kevin Harvick, Earnhardt pitched “We Race” to be the brand new tagline. Earnhardt transitioned into the tagline dialogue when speaking about JR Motorsports fielding an entry within the 2026 Daytona 500, and the motivation behind that.
“He stated that, he goes, ‘We race.’ He was speaking concerning the sport. That’s the tagline that I believe they need to use,” Earnhardt stated on Monday’s Dale Jr. Obtain. “Bear in mind the ‘Hell Yeah’ marketing campaign? … After I noticed it, I used to be pondering, ‘Man, that is gonna be our subsequent Daytona Day. We’re gonna have this Hell Yeah marketing campaign, commercials and all these items main as much as the Daytona 500.’ Lots of people weren’t actually that enthusiastic about it.
“… Kevin Harvick was on his present, and he was speaking concerning the sport, and he stated, ‘We race.’ And I assumed, and loads of different folks commented as effectively, there’s your tagline. And Kelley [Earnhardt Miller] says that — we race, we’re racers, we wanna race.”
Dale Earnhardt Jr. pitches easy tagline to NASCAR
Harvick stated it first, final month on an episode of his “Joyful Hour” podcast. Throughout a dialogue concerning the playoff format, Harvick pushed again on co-host Mamba Smith evaluating NASCAR to different sports activities and stated, ‘We Race, we’re racing.”
Now, Earnhardt desires NASCAR to run with these two phrases which carry a lot weight. “We Race” has at all times been the mentality within the Earnhardt household.
“That mentality has at all times been the main mindset while you take a look at the books, while you take a look at the cash spent,” Earnhardt stated. “All people’s at all times stated you wanna make a small fortune in racing, begin with a big one. I imply, my dad made cash as a driver however as an proprietor on this sport, I don’t know that you just checked out it and went, ‘I’m gonna revenue right here.’ When he ran his personal automobiles, drove his personal Busch automobiles, these have been ardour tasks. He’s gonna spend $80,000 and race for $20,000.
“That’s the way it was, and also you have been fortunate again then to search out the funding and the partnerships and sponsors that would make up for the deficit. That has all gone away. Company America has withdrawn just a little bit a few of their monetary assist in comparison with years in the past, so it’s a lot tougher for groups to discover a method to cowl that deficit. However we race, we wanna go as a result of we wanna race.”
