Fanatics has introduced that it has launched a content material studio that features a multi-project dedication throughout unscripted and digital content material.
WWE content material features a new unscripted culinary collection with present WWE World Tag Group Champions Jimmy and Jey Uso, who will take their tag crew efforts on the street with a BBQ journey present that includes different WWE superstars and movie star associates distributed throughout WWE’s social and YouTube channels.
In extra to WWE, the Fanatics content material studio consists of ESPN and Main League Baseball.
The complete press launch is under:
Fanatics and OBB Media Launch Joint Enterprise, Fanatics Studios, a New, Transformative World Sports activities and Leisure Studio
Fanatics, a number one world sports activities platform, and OBB Media, the award-winning next-gen leisure studio, have introduced the launch of Fanatics Studios, a transformative new three way partnership poised to be the premier world studio for sports activities leisure. Constructed to independently create, finance, produce, and distribute best-in-class content material on the intersection of sports activities and tradition, Fanatics Studios will launch with a slate spanning function movies and documentaries, unscripted and scripted originals, one-of-a-kind stay occasion specials, premium digital collection, and extra.
Fanatics Studios brings collectively industry-leading capabilities, sources and relationships from each firms: pairing Fanatics’ unmatched attain and impression as one of the dynamic firms in sports activities which boasts a roster of 1000’s of preeminent athletes and sports activities companions which span the attire {industry}, buying and selling playing cards and collectibles, sports activities betting and iGaming, occasions and extra, with OBB’s confirmed capability to drive tradition via storytelling and create award-winning content material with the most important names in leisure, amassing billions of views.
Fanatics Studios is launching with a premium slate of initiatives and partnerships together with:
LA28: Fanatics Studios will enter right into a strategic content material partnership with the LA28 Olympic and Paralympic Video games, main manufacturing throughout marquee movie, tv, and digital initiatives spotlighting athletes, tradition, and the defining moments of the Video games.
The Official Olympics Movie: Fanatics Studios is being bestowed the honour of manufacturing the official Olympic movie, which shall be set for a theatrical launch and have a director named later.
The Fanatics Flag Soccer Traditional: A primary-of-its-kind spherical robin match that includes three groups of unbelievable present and legendary soccer gamers and world-class athletes, together with Tom Brady popping out of retirement to make his flag soccer debut, broadcast stay on Fox in March from Riyadh, Saudi Arabia.
One Extra Drive: A multi-part docu-follow on Tom Brady, produced in partnership with Shadow Lion. Following the subsequent chapter in Tom’s storied profession, because the seven-time Tremendous Bowl Champion comes out of retirement, getting ready for the Fanatics Flag Soccer Traditional in 2026 and 2027, and probably competing for a roster spot on Group USA as flag soccer makes its Olympic Video games debut at LA28.
The 2026 ESPY Awards: Fanatics Studios will be part of ESPN and Full Day Productions to provide The 2026 ESPYS Introduced by Capital One, the annual awards present that celebrates and acknowledges main sports activities achievements and excellence, the defining athletes, and most iconic moments of the yr.
ESPN: Fanatics Studios and ESPN have moreover entered an total partnership with hours of dedicated programming throughout 2026 & 2027. The partnership consists of the renewal of Fanatics Fest All Entry, the one-hour particular offering an all-access cross into Fanatics Fest — the world’s primary sports activities fan competition.
WWE: Fanatics Studios and WWE have entered right into a significant total partnership, with a multi-project dedication throughout unscripted and digital content material:
WWE digital exhibits, together with What Do You Wanna Discuss About? with Cody Rhodes, What’s Your Story? with Steph McMahon, Six Ft Beneath with The Undertaker, and The Uncooked Recap Present hosted by Megan Morant and Sam Roberts, distributed on the WWE YouTube channel which has 112 million subscribers, the eleventh most-subscribed channel worldwide. The channel surpassed 100 billion complete lifetime views on YouTube, the tenth channel in historical past to take action.
YEE(A)T with The Usos: Fanatics Studios will debut an unscripted culinary collection with WWE Superstars Jimmy and Jey Uso, who will take their tag crew efforts on the street with a BBQ journey present that includes fellow WWE superstars and movie star associates distributed throughout WWE’s social and YouTube channels.
MLB: Fanatics Studios and MLB are launching an official world partnership to provide unique content material that deepens fan engagement and elevates baseball’s cultural relevance worldwide.
World Baseball Traditional: A docu-series chronicling the most important world occasion in baseball as nations compete for the 2026 WBC title. Produced alongside Field To Field Movies.
“I’m extremely enthusiastic about launching Fanatics Studios and including an essential content material and media enterprise to our rising sports activities platform that additionally helps all of our current companies,” stated Fanatics CEO Michael Rubin. “We couldn’t have dreamed up a greater accomplice in Michael Ratner and the crew at OBB, and collectively we’re going to proceed pushing our mission of relentlessly enhancing the fan expertise by creating content material that brings followers nearer than ever to the groups, gamers, sports activities, cultural moments and occasions that they love in a manner that’s by no means been executed earlier than.”
“Sports activities and popular culture are converging on the coronary heart of the worldwide leisure panorama and we’re constructing Fanatics Studios to redefine what is feasible at that intersection,” stated Michael D. Ratner. “At OBB, our mission has at all times been to work with the best and most bold companions, and Fanatics is undeniably that — a powerhouse that’s revered by athletes, leagues, organizations, and followers throughout the sports activities universe. I can consider no higher accomplice to supercharge the subsequent part of development in our sports activities enterprise, and I stay up for persevering with to work with Michael Rubin and your complete Fanatics crew as we construct the best-in-class studio for the way forward for sports activities leisure.”
Fanatics Studios formally combines OBB Sports activities’ go-forward manufacturing enterprise with Fanatics’ current media partnerships, creating the unique entity for all sports-related content material for each firms shifting ahead. OBB Footage will deal with bodily manufacturing on all Fanatics Studios initiatives. Ratner would be the CEO of Fanatics Studios whereas persevering with to steer all of OBB Media’s separate companies. Prior initiatives from OBB Sports activities that predate the enterprise and can stay separate embrace Chilly as Balls with Kevin Hart, which simply surpassed its one centesimal episode, current breakout hit Pace Goes Professional with IShowSpeed, the just lately introduced Kevin Durant docu-series for Netflix, and the Peabody and Sports activities Emmy award-winning Mountain Queen: The Summits of Lhakpa Sherpa.
Fanatics and OBB additionally just lately introduced a ten-year partnership to proceed to co-produce Fanatics Fest, the world’s primary fan competition, which is able to return to the Javits Middle in New York Metropolis on July 16-19.









