Tadej Pogačar is the brand new “International Model Ambassador” of Ku Coin, a cryptocurrency alternate. He’s not the primary or final athlete or superstar to entrance for a crypto firm.
This firm has been on European warning lists, fined in Canada and the US. It’s additionally been within the information currently after being linked to an enormous monetary scandal in South-East Asia.
Loyal readers might bear in mind Pogačar was tipped to do extra company and media work over the winter. The concept was “he should be on cereal packing containers, doing Gillette adverts” however alas the supply was solely half-right given he appears to have settled for cryptocurrency. Nevermind the asset class as a result of the particular alternative of Ku Coin is price exploring.
Ku Coin is a giant crypto buying and selling platform based in China and now run from the Seychelles. At one level it was ranked because the fourth largest alternate by quantity however has fallen down since. This implies they could desire a cheerful athlete with a giant on-line following to advertise them. And there’s some excellent news to share as Ku Coin has turn into an accepted enterprise in Austria and in flip obtained a passport to function throughout Europe. So it’s a authentic enterprise in Europe. Solely you may inform there’s a giant however coming…
For years Ku Coin has been on warning lists after making an attempt to function in Europe with out approval (right here, right here). It was additionally banned and fined in Ontario, Canada. It foolishly tried this in US which led to the US issuing arrest warrants for 2 of its founders. This result in the corporate pleading responsible and paying $297 million in fines. Right here’s former US legal professional Danielle Sassoon:
“For years, KuCoin averted implementing required anti-money laundering insurance policies designed to establish prison actors and forestall illicit transactions. In consequence, KuCoin was used to facilitate billions of {dollars}’ price of suspicious transactions and to transmit probably prison proceeds, together with proceeds from darknet markets and malware, ransomware, and fraud schemes”– Press launch, US Lawyer’s Workplace, New York , 27 January 2025
To date this doesn’t sound like an awesome firm to affiliate with. Solely issues look worse a 12 months later. Alarm bells rang final autumn when investigative reporting web site Mission Brazen featured Ku Coin and its Thai subsidiary. When you’ve got any spare time the total article is actually price studying and is free if you happen to join, to the purpose that you simply’re higher off quitting this weblog submit to go learn it.
It alleges a transnational “pig butchering” rip-off involving human trafficking, torture, pressured detention with tentacles reaching into a number of nations, notably Thailand, Cambodia, Laos and Myanmar linked to Chinese language-born Cambodian resident Chen Zhi and Prince Group, an organization he chaired.
A month after Brazen’s first article appeared the US Division of Justice moved to grab $15 billion in crypto property, the most important ever seizure by a regulation company apparently. The Chinese language authorities objected to this, accusing the US of looting the funds. The US and UK have sanctioned Prince Group and Chen. Thai police issued arrest warrants for 42 individuals. The Thai deputy finance minister has resigned in an effort to clear his title. There have been shockwaves in Cambodia too with Chen reportedly being stripped of Cambodian citizenship by royal decree.

Issues haven’t stopped there. If China objected to the US seizing the cash, it has gone after Chen and just lately extradited him from Cambodia. Because the picture above reveals he acquired conspicuous remedy on arrival which suggests Chen might not be having fun with full innocent-before-proven-guilty standing. Because it occurs Chinese language information company Xinhua introduced as we speak that 11 individuals had been executed for conducting an internet rip-off operation in Myanmar after being extradited to China.
If that is all getting a good distance from Tadej Pogačar, that is the place Ku Coin apparently is available in. The proceeds of the Chen Zhi’s alleged crimes wanted to be laundered. Mission Brazen writes “fronts for KuCoin illegally took stakes in Finansia, secretly integrating a crypto alternate with the banking sector – a channel to maneuver stolen crypto into the banking system with out oversight”. Once more it’s price studying the total allegations for context. Finansia X has since rejected the claims and says it is going to sue.
The essential level for a biking weblog is the allegation that Ku Coin was concerned in prison conspiracy to launder cash from crime. In contrast to previous lapses the place it won’t have requested many questions on the place shopper cash was coming from, this time the declare is that it was actively conspiring which might be a critical crime. However for now we’ve learn the allegations they usually’re simply that. We may give Ku Coin’s enterprise in Thailand the correct of being harmless as no court docket of regulation has discovered in opposition to it. However these tales are sizzling proper now and it might be prudent for Pogačar and his entourage to have held off.
ConclusionYou can simply make the case that Tadej Pogačar is among the world’s greatest athletes. Plus he enjoys a healthful repute, a cherubic have a look at races and a cheerful presence on social media. Good luck discovering somebody who is aware of him to say a foul phrase. He should be the face of Kelloggs cereal, Gillette razors, Pepsi Cola or Visa playing cards. Possibly all of them on the similar time. Crypto? Meh, however why not. However Ku Coin?
Pogačar can’t be anticipated to spend his winter studying the Bangkok newspapers nor cross-checking US Division of Justice press releases and Dutch regulatory filings. However he pays individuals do do that for him. Whoever negotiated this deal on his behalf – and presumably collected the announcement payment – should have sat down in entrance of a search engine to examine Ku Coin because it seems dangerous to endorse the corporate proper now. Sure it’s been accepted for enterprise in Europe now however has a historical past of rule-breaking and fines and this alone appears a poor match for Pogačar. However proper now it’s linked to a critical ongoing scandal. Ku Coin wants Tadej Pogačar much more than he wants them.








