England and GB Hockey are happy to announce BearingPoint as a brand new Official Digital Innovation Accomplice to England & GB Hockey in a two-year settlement.
The partnership brings collectively England and GB Hockey and BearingPoint with a shared ambition to help the continued development, visibility and efficiency of hockey throughout the nation. By combining one of many UK’s most established sporting communities with experience in know-how, information and AI, the partnership will assist strengthen the game each on and off the pitch.
BearingPoint is an impartial administration and know-how consultancy with European roots and a world attain. Working alongside England Hockey, BearingPoint will help England Hockey in modernising its digital ecosystem, enabling extra personalised and accessible experiences for gamers, followers and the broader hockey neighborhood. Via improved use of knowledge, digital platforms and consumer journeys, the partnership is predicted to boost engagement and broaden attain to new and extra numerous audiences.
BearingPoint will additionally help England and GB Hockey’s senior males’s and girls’s squads, in addition to the U21 males’s and girls’s groups. As well as, BearingPoint will function the Presenting Accomplice of the Expertise Academy Cup, supporting the event of the subsequent era of hockey expertise.
By combining England and GB Hockey’s efficiency setting and neighborhood attain with BearingPoint’s experience and perception, the partnership goals to help sustainable progress throughout the game to create lasting worth for gamers, golf equipment, volunteers and followers.
Wealthy Beer, CEO of England Hockey, stated: “We’re delighted to welcome BearingPoint as a brand new associate of England Hockey. That is an thrilling partnership for our organisation, our athletes and our wider hockey neighborhood.
“BearingPoint’s dedication over the subsequent two years is a powerful endorsement of the course of the game, and we stay up for working collectively to create significant influence on and off the pitch.”
Tony Farnfield, Accomplice and UK Observe Lead, BearingPoint, stated: “We’re delighted to be partnering with England and GB Hockey as their Official Digital Innovation Accomplice. Hockey is a sport constructed on teamwork, ambition and steady enchancment – values that strongly resonate with us at BearingPoint.
“This partnership is about rather more than sponsorship. By combining England Hockey’s imaginative and prescient for the longer term of the game with our experience in enterprise and know-how transformation, we’ve got a novel alternative to assist create linked and interesting experiences throughout the hockey neighborhood.
“We stay up for supporting the expansion of the sport, championing the subsequent era of expertise, and serving to England Hockey proceed to innovate and strengthen the way forward for the sport.”
