A brand new pop‑up SnowPark that includes actual falling snow is ready to open inside The Lexicon, Bracknell in Berkshire, this summer season, bringing an immersive winter expertise to the procuring centre for a restricted 17‑day run.
The attraction, created by Icepark Restricted and operated by Mania Occasions, will rework a vacant unit in Princess Sq. into a totally enclosed snow surroundings from Friday 7 August to Sunday 23 August 2026. Guests will have the ability to step out of the summer season warmth and right into a snowy panorama full with steady actual snowfall and freshly made snow underfoot.
Utilizing specialist snow‑making know-how somewhat than synthetic foam or imitation snow, the set up will produce real falling snow all through the day, permitting households to play, discover and luxuriate in arms‑on snow actions throughout the college holidays. Timed‑entry classes will handle capability, and organisers count on robust demand.
Mania Occasions director Andrew Woodrow stated the attraction gives one thing not often seen within the UK: “Most individuals solely expertise falling snow in winter or on a visit to the mountains. This brings that second to Bracknell in the midst of August.”
The Lexicon’s centre director, Tom Henderson, stated the challenge highlights how unused retail house may be repurposed to create memorable experiences that encourage guests to remain longer and have interaction extra with the vacation spot.
Designed for kids and households, the SnowPark will provide every little thing from catching snowflakes to constructing snowmen. Advance reserving is really helpful with tickets can be found on-line.
It doesn’t appear to be it’ll be potential to ski or snowboard on the snow. It British ski circles Bracknell is legendary for its dry ski slope (above) which featured a 170m run and uncommon (for a dry ski slope) double chairlift. It closed in March 2020 for the pandemic, however its homeowners determined to not reopen. The positioning is reported to have remained unused for the six years since, with present plans for its redevelopment together with use as a photo voltaic farm.
