This put up might comprise affiliate hyperlinks, which assist to maintain Discerning Bicycle owner rolling. Be taught extra.
I imagine that biking can remodel individuals and locations.
That’s why, since 2012, I’ve been working Discerning Bicycle owner with the intention of serving to present cyclists journey in fashion and inspiring extra individuals to get again within the saddle.
We do that by creating content material.
We strive that can assist you discover an important bike and good gear to journey in, present helpful ideas and share inspiring tales.
The Discerning Bicycle owner crew is small: myself (Pete 👋), Herman (our content material supervisor) and a crew of freelance writers, editors and assistants who’re keen about pedalling.
To be able to dedicate ourselves to this undertaking and continue to grow it, we have to make some cash (don’t all of us).
Historically, we’ve performed this by means of 3 means:
show promoting (i.e. the promoting banners you see on the location);
affiliate commissions (i.e. we generally get a small fee if somebody buys merchandise we advocate);
partnerships with manufacturers
The primary one (show promoting) is our greatest supply of revenue. It pays the payments.
However I HATE it.
It doesn’t enhance your expertise on the location. The truth is, it ruins it. The content material is disrupted, there’s an annoying pop-up you need to click on. Urgh.
Sadly, I can’t simply swap off the advertisements (as I’ll go bust inside a month).
So… I’ve been placing my pondering cap on: How can we higher monetize the location in order that the consumer expertise isn’t tarnished by messy advertisements however we are able to afford to maintain going funding our mission?
I debated created a paid membership with further content material, discovering web site sponsors, however then I realised the reply was me all alongside.
What if we may flip our beautiful illustrations into how we fund Discerning Bicycle owner?
By promoting illustrations as beautiful printed art work, in addition to another lovely bike-related merch, we may proceed to pedal our biking celebration and make our website look much more lovely within the course of.
Identical to this…
What’s extra, YOU may also BECOME THE ART!
Wait… what?
So in addition to promoting prints of our hottest designs, we are able to even create a customized illustration of you along with your bicycle.
Ship us your favorite photograph along with your bike and our in-house illustrator will remodel it into an exquisite illustration which can be despatched to you inside 7 days as a digital file, making it good to make use of as a profile image on-line. Plus, we are able to additionally assist you to get it became an exquisite poster or print too, when you like.
Restricted Version Assortment
AND… merch! Every month we’ll be dropping a restricted assortment of merch.
Our first assortment is the Really feel Good Biking vary, which options one in all hottest designs reworked right into a mug, thermal flask, telephone case, tote bag, print and t-shirt.
The Really feel Good Biking vary will ONLY be out there in March 2024, although. It received’t be in the stores once more.
Help Discerning Bicycle owner
We wish to assist extra on a regular basis individuals cycle in fashion daily. So if you wish to assist us on our mission (and assist us eliminate advertisements on Discerning Bicycle owner), please go to the Discenring Bicycle owner store and see if there’s a piece of biking merch that you simply’d love in your life.
