TORONTO — Maple Leaf Sports activities and Leisure has confirmed Keith Pelley, a veteran sports activities and broadcasting govt, as its new president and CEO.
Pelley, who has been CEO of golf’s European Tour Group for the reason that summer time of 2015, begins his new job on April 2.
He beforehand served as president of Rogers Media, the Olympic Broadcast Media Consortium, TSN and the CFL’s Toronto Argonauts.
Pelley succeeds Michael Friisdahl, who left MLSE in February 2022 to take over as govt chairman of Signature Aviation, a British-based multinational aviation providers firm. Friisdahl had been in cost since December 2015.
Chief monetary officer Cynthia Devine served as MLSE’s interim president and CEO in the course of the seek for Friisdahl’s successor.
MLSE says Devine plans to retire as soon as Pelley begins with the corporate however will keep on till June as an adviser to the board to help with the transition.
MLSE owns the NHL Leafs, NBA Raptors, AHL Marlies, Main League Soccer’s Toronto FC and the Argonauts.
