The world over, golf golf equipment and programs proceed to expertise file demand. In america, the world’s largest market with 14,000 inexperienced grass programs and practically 27 million clients, rounds had been up in 2023, on-course participation was up and feminine engagement was at an all-time excessive, in accordance with the Nationwide Golf Basis.
But golf is hitting headwinds with accusations of complacency, failure to retain new clients and to show its environmental credentials within the face of rising on-line opposition.
However may the emergence of a brand new ‘Wellbeing Economic system’ – the place companies are measured not solely on the underside line but in addition their advantages to folks and the planet – allow golf course companies to mirror their true worth?
Syngenta’s new multimedia characteristic Golf and the New Wellbeing Economic system highlights golf’s large alternative to show to authorities and native communities the vital position golf equipment and programs need to play in sustainability.
Mark Birchmore, Syngenta International Head of Advertising, Turf & Panorama, mentioned: “Golf’s post-pandemic surge highlights the sport’s enduring enchantment, providing not solely a sport, however a refuge the place folks can join socially, benefit from the outdoor and improve their wellbeing. Golf equipment should look past the standard deal with historical past and competitors, embracing the emotional connections that trendy gamers search.
“From an environmental sustainability perspective, know-how presents promising options, from water administration improvements to enhanced buyer experiences; however funding and foresight are key.
“If we are able to proceed to foster inclusivity and make sure the sport is welcoming to all, whereas addressing the sustainability points head-on, golf’s future shall be as vivid as its current. And that is what this insightful characteristic underlines.”
To learn this characteristic, Syngenta market research and to take heed to the podcast, go to www.syngentagolf.com
