seventeenth October 2024
This weekend would be the final time it’s run by the Raccoon Media Group as it’s bought to the Mountain Commerce Community, MTN. Ski reveals have been in decline in recent times, however MTN says it has excessive hopes for the longer term. NEW
In 2021 Raccoon launched a ski present in Birmingham, the Nationwide Snow Present, and in 2023 took it to London.
It was the primary present in London since 2019 after The Telegraph introduced it was pulling the plug on its present in Battersea.
We reported on it on the time:
Now a brand new chapter will begin after Raccoon has determined its future pursuits are elsewhere.
“Beneath the brand new stewardship of Mountain Commerce Community, the London Snow Present model will proceed to evolve, sustaining its place as a key neighborhood hub for the UK’s snowsports scene,” mentioned a press release from MTN.
“MTN’s intensive expertise and dedication to supporting the trade be certain that the model won’t solely maintain its momentum but in addition develop in attain and impression.”
MTN, that runs the commerce occasion LISTEX, was based by James Gambrill, who’s now chief working officer of the Ski Membership of Nice Britain.
He made the announcement on the LISTEX occasion forward of this weekend’s London Snow Present on the ExCel Centre in east London.
James Gambrill at LISTEX. Picture © PlanetSKI
“Having based LISTEX to run alongside the London Snow Present I’m delighted MTN have agreed to buy The London Snow Present from Raccoon Media Group,” mentioned James Gambrill.
“Raccoon have performed a improbable job of launching the occasion and bringing the Snow Present again to London after a spot of three years.
“I’ve personally been attending the London Snow Exhibits for over 25 years and know the way vital they’re to UK skiers and snowboarders.
“MTN taking up this occasion with its unbelievable legacy, to drive it even additional ahead into the longer term, may be very thrilling and I’m trying ahead to a improbable occasion in 2025”.
We perceive James Gambrill will proceed his involvement with the Ski Membership GB, however provide his expertise & experience within the working of the London Snow Present by MTN.
The sum of money paid by MTN has not been disclosed.
The Nationwide Snow Present, Birmingham. Picture © PlanetSKI
It’s undoubtedly an enormous problem with the glory days of the London ski reveals lengthy since gone.
They was once 10-day affairs at Olympic and Earls Court docket and had been ‘must-attend” occasions for customers and snowsport companies alike.
Not so any extra, and people occasions will not be set to return.
We appeared again on the historical past of the London ski reveals in 2020 because the London present folded.
There was combined response on the LISTEX trade occasion with some questioning why MTN would wish to take such a threat, and others welcoming the injection of latest blood and concepts as MTN attempt to re-vamp what some see as a drained system.
We perceive the Present will proceed on the ExCel Centre subsequent yr with new plans and improvements being mentioned.
No particulars have been unveiled and it stays to be seen whether or not potential revenue comes from footfall of skiers and snowboarders shopping for tickets, or exhibitors wanting to achieve guests.
This autumn a brand new ski present was launched on the Chill Factore indoor snow centre in Manchester.
Judging by the folks now we have spoken with who attended the occasion it was an amazing success with loads of prospects visiting and the manufacturers/companies reporting brisk commerce.
It has already been confirmed for subsequent yr, so there appears to be life left within the concept of a bodily shopper snowsport present.
The London Snow Present. Picture © PlanetSKI
“LISTEX has greater than doubled in dimension within the final three years and since then we’ve additionally launched LISTEX Luxurious which has additionally grown shortly to turn into a should attend occasion for these working within the luxurious snowsports trade,” mentioned the CEO of MTN, Babsi Lapwood-Gambrill.
“With SASTEX specializing in the summer season alpine market launching in 2025 in addition to taking up the London Snow Present that is an thrilling interval of progress for MTN.
“With such an amazing group in place we’re assured of making a wider vary of should attend occasions for the Mountain Sports activities Trade”
MTN’s process is translating their undoubted success on the trade aspect of the the UK snowsports trade to the buyer aspect.
MTN must make a bodily ski present a must-attend occasion once more within the digital world, however its focus could also be on trade backing slightly than shopper footfall.
Right here at PlanetSKI we might be retaining you updated on the new-look London Snow Present 2025 and we want it each success.
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Concerning the Mountain Commerce Community
The Mountain Commerce Community is owned by James Gambrill and Babsi Lapwood-Gambrill.
It’s a Devoted Community for Mountain Professionals
From the biggest firms to unbiased companies, the Mountain Commerce Community provides all members entry to data, analysis, sources, information and naturally the prospect to satisfy fellow mountain professionals on-line and at plenty of dwell occasions for mountain professionals, together with LISTEX, SASTEX and LISTEX Luxurious. Members can publish and examine alternatives within the MTN Market.
In October 2024, MTN formally took over the London Snow Present and can launch its first shopper occasion in October 2025.
