Reigning world champion staff Crimson Bull has introduced a contact extension with Laborious Rock Worldwide, renewing its alliance for racing, music and journey.
The renewed multi-year partnership is kicking off throughout Laborious Rock’s PINKTOBER with an public sale of Max Verstappen- and Sergio Perez-autographed racing overalls, benefitting Wings For Life and breast most cancers analysis by the Laborious Rock Heals Basis.
The multi-year partnership between the Laborious Rock model and championship-winning F1 staff will see Laborious Rock Motels, Casinos and Cafes proceed partnering with Oracle Crimson Bull Racing in a variety of key roles, together with a raft of experiences for followers like watch-parties targeted on Grand Prix weekends throughout the 24-race calendar.
Laborious Rock branding will even be featured extra prominently on Oracle Crimson Bull Racing’s RB21 automobile, on the race fits of its drivers, defending F1 World Champion Max Verstappen and six-time Grands Prix winner Sergio Perez and on Crew package, together with limited-edition objects all through the time period.
Crimson Bull famous: “from South Florida’s flagship Guitar Lodge on the Seminole Laborious Rock Lodge & On line casino Hollywood and throughout 74 international locations and greater than 300 places, Laborious Rock’s portfolio of inns, reside venues for concert events, comedy reveals, boxing and extra, world-class cafes and casinos, present an unequalled international alternative to deliver leisure to F1 followers, rejoice their ardour for the game and make Laborious Rock venues the go-to race day vacation spot world wide.”
To kick off the following section, as a part of Laborious Rock’s twenty fifth annual PINKTOBER marketing campaign to fundraise for breast most cancers analysis by choices and occasions, the RB20 will function a particular pink Laborious Rock brand on the Mexico and Brazil Grand Prix vehicles and driver overalls.
Commenting on the contract extension, Crimson Bull staff boss Christian Horner mentioned: “We’re proud to increase our partnership with Laborious Rock for an extra three years and are trying ahead to persevering with working along with such an thrilling and iconic model.
“Laborious Rock doubling down on their dedication to the Crew is testomony to the unwavering partnership we have now solid, and this solidifies what we have now achieved with them over the previous three years, each on and off the observe.
“I’ve little doubt that we’ll proceed to impress audiences across the globe, working collectively on extra activations, and we sit up for seeing much more innovation and collaboration collectively over the course of the partnership.”
Jim Allen, who acts as Chairman of Laborious Rock Worldwide, commented: “During the last three years, Oracle Crimson Bull Racing has been with us for a few of our largest launches and milestones, together with the Laborious Rock Seaside Membership on the F1 Miami Grand Prix, bringing dynamic experiences to our company and followers world wide.
“The extension of the partnership additional solidifies Laborious Rock’s presence in international sports activities alongside our allegiance with the Miami Dolphins and in depth partnership with worldwide soccer phenomenon Lionel Messi.”
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