Brad Keselowski delivered a proof for why RFK Racing takes a unique method to sponsorship than most of the different groups within the NASCAR Cup Sequence.
As a substitute of 1 main sponsor for every automobile, RFK has unfold their sponsors out amongst all of their drivers, with their steady together with Keselowski as an owner-driver, Chris Buescher and Ryan Preece in 2025. That’s led to some questions of whether or not that’s helpful to every wheelman, and evidently there’s a technique to the insanity.
“We get loads of questions on why we do that at @RFKracing,” Keselowski posted on X. “Primarily 2 causes. 1) Our companions get extra worth as a consequence of elevated entry to our group with all 3 drivers and automobiles.
“2) Our staff have elevated assurance that if a sponsor leaves, we’re considerably much less susceptible to not having the ability to fund a group.”
As you’ll be able to inform, that’s a sound technique from RFK. Whereas it’s actually a singular method of doing issues, it’s one thing that’s labored for his or her group over the previous couple of seasons. So long as the sponsor is ending up in competition for victories, they’re going to be glad.
Time will inform if RFK Racing and Brad Keselowski proceed the technique, or in the event that they finally go for a extra distinctive branding on every of their three automobiles. For now, they’re one for all, all for one, because it pertains to sponsorship.
King’s Hawaiian anticipated to go away Brad Keselowski, RFK Racing forward of 2025 season
In different information, King’s Hawaiian might be leaving RFK Racing as a sponsor earlier than the beginning 2025 NASCAR season. The 2 have partnered for plenty of years. Followers will keep in mind the brilliant orange paint schemes for his or her Despicable Me and Guardians of the Galaxy collaborations.
King’s Hawaiian largely sponsored Brad Keselowski over the past three years. Now they are going to be transferring the branding for his or her tender and candy dinner rolls to a different NASCAR group.
As Adam Stern of Sports activities Enterprise Journalreports the change is usually because of the new Kroger sponsorship for RFK Racing. That deal will imply Kroger could have co-sponsored automobiles with a lot of their very own vendor companions.
Bimbo Bakeries USA, which makes the whole lot from English muffins to sizzling canine buns, Sara Lee brad, and Entenmann’s donuts and baked treats is a accomplice of Kroger Racing. We have now seen these manufacturers and extra on the JTG Daugherty, now HYAK Motorsports, No. 47 automobile up to now.
In response to Stern, King’s Hawaiian is trying to find one other NASCAR accomplice for 2025. Nonetheless, there’s a chance that the corporate will depart the game if they’re unable to discover a group to work with.
The proprietor of King’s Hawaiian is Irresistible Meals Group. That firm additionally owns Grillo’s Pickles which is a sponsor of Entrance Row Motorsports and Todd Gilliland.
On3’s Jonathan Howard contributed to this text.
