LIV Golf is headed to Fox.
In line with Josh Carpenter of Sports activities Enterprise Journal, LIV is anticipated to signal a broadcast cope with Fox Sports activities for its 2025 season. Fox, which final aired reside golf on the 2019 U.S. Open, will air the entire league’s tournaments on its community, Fox Sports activities 1, or a mix of each—the specifics of which stay unclear. Particular phrases of the deal stay undisclosed, and either side haven’t but commented on the matter.
For the previous two years, LIV Golf occasions have aired on The CW Community as a part of a two-year deal, however the two sides determined to not renew the choice for a 3rd. LIV’s ranking struggled on The CW, typically garnering lower than 200,000 on a weekly foundation. Even a Jon Rahm-Brooks Koepka duel at The Greenbrier barely garnered any consideration, as solely 165,000 viewers tuned in to see these main champions duke it out this previous August.
LIV was not the one golf league to wrestle ratings-wise in 2024, nonetheless. The PGA Tour noticed scores lower throughout the board regardless of Scottie Scheffler’s Tiger Woods-like season. The Masters additionally suffered a 20-percent ranking decline, maybe because of the fractured panorama of professional golf and the rise of varied content material creators on social media and YouTube.
Nonetheless, LIV Golf structured its 2025 season with a big-time community companion in thoughts. They’ve structured its schedule to conclude by the top of August—not not like the PGA Tour—in order that it doesn’t battle with American soccer within the fall.
Fox has quite a few properties throughout its sporting lexicon, together with the NFL, MLB, faculty soccer, faculty basketball, and NASCAR, which might enable the community to advertise LIV throughout these occasions. That may solely assist improve its scores, which is one thing that The CW Community couldn’t present.
Even then, Fox and LIV Golf have held talks earlier than. Golfweek first reported in September 2022—lower than three months after its launch—that LIV was near a cope with Fox, which might have seen its occasions play out on Fox Sports activities 1.
On condition that NBC, CBS, ABC, and ESPN all have ties to the PGA Tour and the PGA of America, in addition to with Augusta Nationwide, Fox made essentially the most sense for LIV. However now, much more so given its struggles with scores on The CW.
Jack Milko is a golf employees author for SB Nation’s Taking part in By. Comply with him on X @jack_milko.
