International sports activities and leisure company 54 has introduced a strategic funding in Turfgrass, a number one worldwide golf course improvement firm.
This collaboration integrates 54’s experience in strategic planning, advisory providers and operational options with Turfgrass’s confirmed observe file in delivering end-to-end golf course improvement and agronomic consulting providers to a few of the best-known and most-loved venues within the sport.
Based in 1997, Turfgrass has established a world presence, with workplaces in Europe, the Center East, the US, and shortly, Asia. The corporate guides golf tasks from the earliest planning levels by way of development, agronomic grow-in, sustainable upkeep, and ongoing operations.
Backed by a crew of seasoned consultants — together with Brad Owen, former Senior Director of Agronomy at Augusta Nationwide — Turfgrass has suggested on over 270 golf programs worldwide. Its purchasers embody a few of the sport’s most celebrated venues, together with 2027 Ryder Cup venue Adare Manor; Wentworth Membership, residence of the BMW PGA Championship; Golf Membership de Genève; Hoiana Shores, and Terras da Comporta’s Dunas course in Portugal, named 2024 World Golf Course of the 12 months.
The collaboration may also present the business with a extra complete providing than at present accessible in market, combining 54’s aptitude for strategic improvement and enterprise planning with Turfgrass’s intimate understanding of the development, evolution and administration of enjoying surfaces, making a turn-key resolution for buyers and golf equipment in search of to raise enterprise efficiency and return on funding.
54 CEO Ed Edwards stated: “54’s great progress and success these final 18 months has been down in no small half to a widening of providers we will supply to not simply the world’s greatest golf programs, however to a variety of main sports activities golf equipment, rightsholders, buyers, governments and governing our bodies. Our Advisory and Administration providers present a turn-key resolution, from preliminary feasibility and enterprise planning, by way of to operations of a sustainable asset.
“Turfgrass is the out-and-out chief relating to course improvement and agronomy, and we see this funding as an necessary sign of our intent to be the market chief in best-in-class providers all through the worth chain. Our purpose is to be the companion of selection for locations and services inside and outdoors of golf trying to reap the advantages that enhanced operations and requirements throughout all property will deliver. Turfgrass will likely be an important part on this providing, and we couldn’t be extra excited in bringing them on board.”
John Clarkin, founding father of Turfgrass, commented: “We’re honoured to embark on this thrilling partnership with 54, whose management and world strategic imaginative and prescient genuinely complement our personal. By uniting their enterprise acumen and worldwide attain with our depth of each improvement and agronomic experience, we will now supply an end-to-end resolution that not solely guides the strategic path of a venue but additionally delivers top-tier course conditioning, operational effectivity and environmental stewardship.
“This collaboration redefines what’s doable within the business, enabling tasks to succeed in their full potential and enrich the way forward for the sport. 54 suppose exterior the field and that’s what is required with at present’s golf business.”
