A brand new research by US-based advertising and marketing and analysis firm Buffalo Groupe signifies a big improve in financial optimism amongst American golfers, resulting in an increase in golf journey plans and spending.
The Buffalo Groupe Golf Journey Examine analyses golf journey traits amongst US golfers in 2024, evaluating year-on-year figures on journey behaviours, future intentions, and golfer demographics.
The findings of the 40-page plus report have been primarily based on a survey of greater than 700 respondents who will need to have performed golf previously yr, taken a golf journey within the final 5 years, or taken a number of golf-focused getaways.
The research gives helpful insights for golf journey suppliers, entrepreneurs, and locations, together with the next highlights:
Robust Financial Confidence: 81% of golfers really feel optimistic concerning the economic system, a big improve from solely 56% in 2023. Moreover, 21% of golfers really feel financially assured.
Elevated Spending: 44% of golfers plan to spend extra on golf journey in 2025, whereas 48% plan to spend the identical as final yr.
Vacation spot Preferences: Scotland and Eire stay essentially the most desired worldwide locations, whereas the southeastern states of Georgia, South Carolina, North Carolina and Virginia are the preferred US locations.
Excessive finances travellers are older and journey extra: Golf travellers with excessive annual budgets ($10,000 or extra) journey on common six occasions a yr – 3 times fully centered on golf and 3 times with a golf factor. Excessive finances travellers are sometimes over the age of 55.
“The surge in golf journey confidence and spending is a transparent indicator of the trade’s sturdy restoration and sustained progress,” stated Buffalo Groupe CEO Kyle Ragsdale. “Our findings present a number of actionable insights for golf companies seeking to capitalize on this market’s potential.”
To evaluation the complete outcomes, go to and navigate to the experiences part for buy choices, click on right here.
