European Tour Group Chief Government Man Kinnings and Director of Match Enterprise Mark Casey have been among the many keynote presenters on the 2025 European Tour Locations Annual Convention.
Representatives from the community’s world-class venues gathered at The Dutch, an unique personal members’ membership within the coronary heart of The Netherlands, to be taught from and community with trade leaders and their friends.
Tying in with the occasion’s theme of how golf equipment and locations can use knowledge and expertise to boost the shopper expertise, Kinnings shared insights into the European Tour Group’s technique to maximise fan engagement.
“We regularly try to paved the way in sport through the use of new expertise and knowledge to information our methods and supply followers the absolute best expertise each at our tournaments and from afar,” mentioned Kinnings.
“We’re proud that this has been recognised by the Sports activities Expertise Group’s Energy Checklist, the place we featured within the high 10 in 2024, and we now have welcomed the prospect to share our insights and data this week with the European Tour Locations community, lots of whom have hosted tournaments throughout our three excursions.”
Casey adopted by sharing the DP World Tour’s new event enterprise mannequin, which goals to maximise the business alternatives and optimise the supply of each event on the schedule.
Delegates heard from Hans van der Eijk, Senior Vice President Gross sales and Account Administration at DP World, about improvements in golf, together with utilizing AI for dynamic inexperienced charge pricing, and from Dutch entrepreneur Robbert Odijk, who demonstrated how sensible CRM implementation can drive income and effectivity.
There have been additionally thought-provoking displays from Amelia Lewis, Director at Gamers 1st, and Floris Wouters, Advertising and marketing and Communications Supervisor at The Dutch, whereas Phil Helsby, The Dutch’s Managing Director, gave delegates a tour of the distinctive facility and defined its Scottish roots.
A panel that includes Jeremy Slessor, Managing Director of European Golf Design, Eugene Hennessey, DP World Tour Agronomist, and Paul O’Donoghue, Golf Course Superintendent at The Dutch, mentioned technological developments in agronomy, water administration and the affect of design and expertise on the sustainability of golf programs.
David Ashington, Basic Supervisor of Golf at Costa Navarino, the No.1 golf resort in Continental Europe, mentioned: “It’s been a brilliant venue and the visitor audio system have been sensible. To listen to from DP World Tour CEO Man Kinnings concerning the plans for the tour and the Ryder Cup has been nice, and we’ve lined a variety of different matters centring on knowledge and expertise. It’s at all times a wonderful networking alternative too.”
Head of European Tour Locations Ian Knox added: “It was extraordinarily precious to listen to from Man Kinnings and Mark Casey particularly, and for our venues to have that contact with the management of the European Tour Group. All of the audio system shared precious insights and learnings on pertinent matters over the 2 days, which attendees can take again to their venues and positively affect their methods and operations.
“The most effective issues about European Tour Locations is the energy of our community, and to have this type of alternative to be amongst these trade consultants – in addition to share greatest apply with fellow professionals – is massively vital.”
Watch the highlights of the 2025 European Tour Locations Annual Convention right here
