twenty fourth April 2025
Details, figures and studies are being compiled because the winter season ends. The most recent comes from the ski rental group, Intersport, and covers the scene in Austria. NEW
Intersport is drawing a constructive view for its 2024/25 winter enterprise, with ski rental remaining key and it has continued its robust efficiency with a year-on-year enhance of 17%.
“Snowboarding is a cultural asset in Austria, and that is clearly being cultivated by households and future generations,” mentioned the Managing Director of Intersport Austria, Franz Koll.
“Intersport places within the vacationer areas recorded record-high demand, notably in the course of the Christmas and semester breaks.
“This was notably evident for rental gear, but in addition for ski gear gross sales.”
Intersport Schneider, Austria. Picture c/o Intersport
A take a look at particular person product classes reveals how carefully the sporting items commerce is linked to the climate.
Whereas cross-country snowboarding gear, bobsleighs, and sleds had been hardly in demand because of the lack of snow within the valleys, winter {hardware} akin to alpine skis, ski boots, poles, helmets, and protectors carried out very nicely.
“The icy chilly in January and February additionally created good circumstances on our native lakes – ice skates bought like hotcakes this winter,” mentioned Koll.
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Renting with Intersport, Zauchansee, Austria. Picture © PlanetSKI
Current winters have been fairly difficult for the sporting items commerce.
Intersport says it has responded to client wants for inexpensive provides for kids with its Pistenflitzer seasonal rental service.
The package deal is aimed primarily on the native Austrian market quite than worldwide guests.
It contains top-quality skis, ski boots if wanted, plus extra companies akin to insurance coverage in opposition to breakage and theft, discounted raise tickets, and a free ski service.
Season leases run from November to April.
“We’re overwhelmed by the large success of the Pistenflitzer season rental program, even in its first yr,” mentioned the Advertising Director, Johannes Kastenhuber.
Greater than 4,000 ski leases had been taken – an indication that children are passionate about hitting the slopes.
One in three kids’s skis in city areas is rented quite than bought.
Muttereralm, Austria. Picture © PlanetSKI
Intersport has positioned a specific concentrate on operating, together with winter operating.
Even within the winter months, increasingly persons are staying energetic and integrating sports activities into their every day lives – whether or not on or off the slopes.
“It’s not the climate that issues, however the suitable gear. We see nice potential in year-round classes,” mentioned Franz Koll.
“The development towards winter operating has been rising for a while.
“Individuals are drawn to the recent air and nature.
“This improvement has given us a considerable enhance in gross sales of trainers.”
St Johann, Austria. Picture © PlanetSKI
Plus there’s e-biking.
E-biking in Austria. Picture © PlanetSKI
Outdoors of the winter months Intersport Lease is experiencing an growing demand for E-bikes as they comfortably cowl longer distances and make biking engaging to a broader goal group.
As in winter, rental clients in summer time primarily come from Germany, the Netherlands, and Austria.
In comparison with ski rental, bike rental accounts for a smaller share of income.
Summer time in St Johann. Picture © PlanetSKI
Summer time in St Johann. Picture © PlanetSKI
Right here at PlanetSKI we’re masking among the business studies that are actually popping out – how the winter season went and what it bodes for the longer term:
Extra to observe…
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