Pink Bull F1 Groups and Visa have introduced a multi-year settlement the place Visa will turn out to be the primary international companion of each Pink Bull F1 groups, bringing a brand new look crew to the F1 grid within the type of Visa Money App RB, previously Scuderia AlphaTauri.
Visa’s first new main international sports activities sponsorship in additional than 15 years, the settlement encompasses the Visa Money App RB crew, corresponding title partnership on the F1 Academy crew entry and the Oracle Pink Bull Racing crew. The Visa brand showing on each the Oracle Pink Bull Racing and Visa Money App RB vehicles in addition to the F1 Academy entries from the respective groups.
“It is a groundbreaking partnership, and an amazing alternative for the Visa model to have interaction one of many fastest-growing sports activities communities on the planet,” mentioned Frank Cooper III, Chief Advertising and marketing Officer, Visa. “This alliance resonates strongly with Visa’s imaginative and prescient to encourage people to ‘make it,’ striving to take small steps for enchancment every day, throughout each race or occasion.”
Visa Money App RB Drivers Yuki Tsunoda and Daniel Ricciardo will sport a newly designed Visa and Money App impressed automobile livery and driver’s package when the 2024 F1 season kicks off in Bahrain on February 29. The total livery unveil will happen throughout a particular Las Vegas occasion on February 8.
“It’s unbelievable to disclose the brand new identification and to welcome new companions as we embark on the following section of the crew’s Components 1 story,” mentioned Peter Bayer, Chief Govt Officer of the newly named Visa Money App RB crew.
“Faenza is coming into a brand new period of racing, staying true to our roots as a hothouse for expertise however now with a good higher give attention to competing for the most important prizes in F1. We have now a daring imaginative and prescient for the crew led on my own and Staff Principal, Laurent Mekies and having future-focused companions akin to Visa and Money App alongside us on that journey is massively thrilling.”
Moreover, Visa and Money App will be part of Pink Bull to champion Visa Money App RB within the F1 Academy sequence. The all feminine driving sequence takes place at seven choose F1 tracks over the identical weekend because the F1 races. This livery can even be unveiled throughout February’s particular occasion.
2️⃣0️⃣ seasons of Pink Bull Racing 💙 pic.twitter.com/g9goFhziCZ
— Oracle Pink Bull Racing (@redbullracing) January 23, 2024
“We’re thrilled to embark on this journey with Visa and Pink Bull,” mentioned Catherine Ferdon, Head of Model, Money App. “The Visa Money App RB crew and Money App are devoted to connecting individuals and communities, and there’s no higher unifier than sports activities.
“With the continued progress of Components One within the US, this sponsorship permits us to deepen our relationship with Components One followers and furthers Money App’s dedication to supporting and rising the tradition of F1 fandom in america whereas providing extra worth to our clients. We have now a historical past of elevating rising expertise and sit up for sponsoring a crew recognized for creating unimaginable up-and-coming drivers.”
“The beginning of Visa Money App RB is a massively vital second”, mentioned Oliver Hughes, Chief Advertising and marketing Officer at Pink Bull Expertise. “The brand new identification isn’t merely a reputation change, it’s the beginning of an exciting new journey designed to take the crew to new ranges of competitiveness and that’s demonstrated within the presence of one of many world’s most iconic manufacturers because the crew’s title companion.
“However, just like the crew, Visa is firmly targeted on the longer term, increasing from its world-leading place in its core enterprise to turn out to be a world pacesetter within the growth of digital monetary companies for everybody, in every single place. Matching that dedication to future finance, Money App joins the crew as a key companion and as some of the downloaded finance apps. The crew’s new identification as Visa Money App RB leans right into a future during which the crew expenses in direction of the entrance of the grid each weekend.”
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