Audi has introduced a brand new title sponsorship for its debut Components 1 season in 2026, with monetary techology firm Revolut becoming a member of the game for the primary time.
The present Sauber staff will grow to be the Audi works outfit from subsequent season, and Revolut will substitute Stake as title accomplice. Audi describes the deal as a “landmark settlement” because it makes the announcement forward of its entry, attracting what was ranked as Europe’s most respected know-how firm final yr, with a valuation of $45 billion.
“Audi is getting into Components 1 with a transparent ambition: to make use of the platform as a technologically related and economically sustainable funding in the way forward for the Audi model,” CEO Gernot Dollner mentioned. “We firmly imagine within the success of our challenge, which we’re approaching with a sensible angle and a mindset of steady enchancment.
“In Revolut, now we have discovered a accomplice that shares our ambitions and angle. Components 1 is a world stage that gives us the chance to succeed in new goal teams collectively and generate enthusiasm for our merchandise.”
Revolut Enterprise is about to be extensively built-in into the staff’s monetary operations, and Revolut prospects – of which there are at the moment over 60 million – may also get unique advantages as a part of the deal, based on Audi.
“With Revolut, now we have discovered a accomplice that shares our core ethos of innovation and relentless ambition,” staff principal Jonathan Wheatley mentioned. “That is greater than a model match; it’s a strategic alliance, engineered to problem conventions in motorsport. From 2026, Revolut’s digital-first options will energy key areas of our operations whereas additionally redefining how followers and communities interact with our staff – delivering a seamless and interesting expertise on and off the monitor.”
Revolut CEO Nik Storonsky says the 2 manufacturers are targeted on making an attempt to disrupt the established order of their respective fields, with F1 considered as the perfect platform to inform the fintech firm’s story.
“This can be a monumental partnership for Revolut and the longer term Audi F1 Workforce,” Storonsky mentioned. “We’re accelerating in direction of 100 million prospects, and we’ll be bringing them into Components 1 with unforgettable experiences at a pivotal time for the game.
“As Revolut continues to problem the established order in international finance, the longer term Audi F1 Workforce is about to do the identical in motorsport. With a shared outlook, international ambition and relentless drive for progress, this partnership will outline what’s attainable in Components 1.”
