third June 2025
Extra individuals are visiting Austria outdoors the normal occasions within the winter and summer time seasons. NEW
At a current joint information convention the Federal Ministry for Financial Affairs, Power and Tourism and the Austrian Nationwide Vacationer Board, along with Statistics Austria, offered present figures and analyses on tourism improvement in Austria.
One side that stands out is that journeys are more and more happening, and being deliberate, in the course of the pre- and post-season.
Spring and Autumn are rising in popularity.
Company from the UK, Switzerland, and the Netherlands journey notably continuously in the course of the low season.
The primary causes cited for touring within the pre- and post-season are decrease costs, fewer vacationer crowds, extra nice temperatures, and a quieter ambiance.
“Because the 50-year evaluate reveals, in a single day stays in Austria are more and more distributed extra evenly all year long, with all months getting used for journey,” says tourism skilled at Statistics Austria, Peter Laimer.
“12 months-round tourism isn’t only a buzzword. 12 months-round tourism has lengthy been a actuality right here with clear benefits for the areas.
“It ensures predictability, native jobs, and high quality of life. Briefly, issues don’t simply run easily in the course of the peak season.
“With our ‘Austria is only a lifestyle’ marketing campaign and focused actions, we’re shining a highlight on the highlights of this vacation vacation spot year-round.”
St Johann, Austria, in early summer time. Picture © PlanetSKI
Right here at PlanetSKI we skied in Gurgl Austria final November as we have been within the resort for World Cup racing:
Plus now we have been snowboarding within the Austrian Alps properly into Could:
Stubai in mid-Could. Picture © PlanetSKI
Stubai in mid-Could. Picture © PlanetSKI
Now we have additionally loved Summer time actions within the Spring:
Plus now we have additionally been within the early summer time outdoors the height dates:
Kitzbuhel in summer time. Picture © PlanetSKI
Together with diversification of dates, vacationer boards and resorts are actively seeking to supply extra than simply snowboarding and snowboarding to their friends within the winter months.
“Snowboarding will stay the core product of Tirolean winter tourism for the foreseeable future,” stated the Managing Director of Tirol Werbung, Karin Seiler.
“On the identical time, as a result of altering wants and situations, the providing can now not be restricted to only on-piste sports activities.
“With the so-called ‘Snowboarding Plus,’ a various vary of actions, from winter climbing to wellness and culinary delights, has been shaping the vary of actions accessible alongside the slopes for years.”
Ski touring is likely one of the quickest rising actions.
Axamer Lizum, Austria. Picture © PlanetSKI
Axamer Lizum, Austria. Picture © PlanetSKI
Meals in Hochkönig, Austria. Picture © PlanetSKI
Final month on PlanetSKI we reported on an total wholesome winter for Austria:
Nevertheless, the Tirol reported a fall in guests as much as the tip of March final winter with figures down in comparison with the earlier 12 months.
The Tirol slashed its direct advertising and marketing spend within the UK final winter, and reduce on its PR presence.
There was a 0.8% fall in arrivals and 1.3% drop in in a single day stays within the Tirol.
Whereas the primary half of the season, from November to January, was very constructive, the second half proved difficult.
There was little pure snow, a scarcity of winter spirit within the markets, and the shortage of a leap day have triggered demand to say no barely in comparison with the earlier 12 months, regardless of good piste situations.
Particularly for lower-lying areas, it was not doable to benefit from the late Easter holidays.
“We knew that this 12 months’s season wouldn’t be simple given the present vacation state of affairs, so the result’s no shock,” stated the chairman of the Tourism and Leisure Trade division of the Tirol Chamber of Commerce, Alois Rainer.
“Company’ willingness to spend has additionally declined considerably in gentle of financial crises and different components.
“Due to this fact, it’s not at all times doable for companies to go on the considerably elevated prices.”
“The truth that our trade is so profitable regardless of these numerous challenges as soon as once more demonstrates the dedication and dedication of the companies to high quality.”
From a snow perspective a few of the largest falls in Austria and elsewhere within the Alps weren’t in Winter, however slightly Autumn and Spring:
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