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Home Swimming

Ben Proud Says It Would Take 13 Years of World Titles To Match Enhanced Games Financial Gain

September 12, 2025
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Ben Proud Says It Would Take 13 Years of World Titles To Match Enhanced Games Financial Gain


By James Sutherland on SwimSwam

Following his controversial announcement that he’s becoming a member of the Enhanced Video games on Wednesday, British Olympic medalist Ben Proud opened up on his reasoning behind the choice on Thursday.

Proud, 30, spoke candidly with BBC Radio 5 Reside, admitting that the monetary incentives provided by the Video games had been an enormous consider his transfer, that he’s not too bothered about his public notion, and the way the realities of the place he’s at in his profession led him to the choice.

On the monetary facet, Proud stated it could take him “13 years of profitable a World Championship title” as a way to earn the identical sum of money that’s up for grabs on the Enhanced Video games, which is providing $500,000 for an occasion win and $1 million for breaking the world report in both the 50-meter freestyle or 100-meter sprint.

“There’s an enormous monetary incentive with this, and I’d be mendacity if I stated it didn’t matter,” Proud informed BBC Radio 5 Reside.

“It’s simply such a special ballpark financially – it offers me the chance to earn that form of cash and setting myself up, my household, and supporting my mum. These are alternatives as a 30-year-old I simply can’t move by.”

On the 2025 World Aquatics Championships, occasion winners earned $20,000, whereas a $30,000 bonus was on the road for breaking a world report. Proud earned $20,000 after profitable silver within the males’s 50 free and inserting fifth within the 50 fly (not together with any sponsorship or funding cash he could have earned).

“In actuality, us athletes within the Olympic program don’t earn sufficient cash to retire off the again of this and I’m all the time in search of one thing that may see me by means of a bit longer.”

The three-time world champion has confronted loads of backlash for the reason that information broke at 9:00 am ET on Wednesday, however Proud stated he’s not too bothered about how he’s seen by most of the people. His higher concern was if it could tarnish what he’s completed within the pool—an Olympic silver medal, eight World Championship medals (together with three titles), six European titles and 5 Commonwealth Video games gold medals.

“It positively carries that danger,” he stated when requested if he was frightened this choice would solid a shadow over his earlier accomplishments. “This is without doubt one of the issues I actually needed to get my head round. The general public notion of me isn’t actually that essential – I don’t see myself within the public eye an excessive amount of, so it’s not the largest subject.

“It got here down as to if I might get the assist of the 15 or 20 those that imply most to me in my life. If they may perceive why I’m making this choice and be supportive, then I’m a cheerful man.”

Regardless of his lengthy record of accolades, Proud admitted he didn’t fairly attain a couple of of his final targets in swimming, comparable to an Olympic gold medal or a world report, however needed to come to phrases with the truth that these are in all probability out of attain at this level in his profession.

He sees the Enhanced Video games as an opportunity to money in on the work he’s put in since he was an adolescent.

“I’ve been to a few Olympics and had some wonderful alternatives and that is my likelihood to capitalize on a ability I’ve spent the very best a part of 15 years creating,” he stated.

“There are world information and Olympic golds I haven’t fairly acquired however that’s asking just a little an excessive amount of of me now. I really feel I’m on the proper level of my life the place I can look again at my profession and go on to one thing new.”

In a short assertion despatched to SwimSwam on Wednesday, Proud stated he had “no obligation” to take any performance-enhancing substances upon becoming a member of the Video games, and reiterated that sentiment whereas talking BBC Radio 5 Reside, additionally relating the dangers related to taking PEDs.

“There are a lot of completely different docs and healthcare specialists who will information and inform me on choices,” he stated. “If that was to turn into the case in a while (that he would take PEDs), I’d be in good fingers to make the very best knowledgeable choice.”

Solely substances authorised by the US’ Meals and Drug Administration (FDA) could be taken by Enhanced Video games individuals.

“It’s my selection and the docs will likely be giving me the very best assist to ensure that me to take advantage of knowledgeable choice,” Proud stated, in response to The Guardian. “All the pieces is at the moment accessible to the general public by means of prescription – there’s nothing unlawful and nothing that I’d really feel dangerous touching.

“The Enhanced Video games is attempting to cut back the stigma round a few of these substances. A few of these issues, they’ve implausible results on the physique and actually restricted unintended effects. These are those to me which can be curious – what might you’re taking that makes you’re feeling higher, higher power, extra restoration, with out well being dangers.”

Aquatics GB stated it was “immensely disenchanted” in Proud’s choice, whereas European Aquatics echoed that sentiment and The Guardian stories that UK Sport will stop his funding.

“I respect what UK Sport and Aquatics GB have stated as a result of if I had been of their footwear, I’d agree absolutely,” Proud informed BBC Radio 5 Reside. “They should shield themselves and the game from this competitors so I absolutely perceive the reactions I’ve acquired from making this modification.”

Proud has successfully retired from competing internationally from Nice Britain with this choice, becoming a member of fellow completed swimmers comparable to three-time Olympic medalist James Magnussen, world report holder Andrii Govorov and European champion Kristian Gkolomeev.

“I need to maintain as a lot respect to swimming by eradicating myself as a lot as I can,” Proud stated.

“I don’t count on to come back again. Being one of many first folks to make this transfer comes with a number of controversy.”

Learn the complete story on SwimSwam: Ben Proud Says It Would Take 13 Years of World Titles To Match Enhanced Video games Monetary Achieve



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