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Home Cycling

Brembo Buys Öhlins, Promises ‘Conversion of Racetrack Innovation into Consumer Products’

January 31, 2025
in Cycling
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Brembo Buys Öhlins, Promises ‘Conversion of Racetrack Innovation into Consumer Products’


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Already previewed late final fall, Öhlins Racing has been purchased by Italian motorsports brake maker Brembo. It’s been a tumultuous few years for the premium Swedish suspension maker – and the biking trade, as a complete. However Öhlins appears psyched to have been acquired by one other premium model steeped in two-wheel racing, and is optimistic that the modern tech they’ve been engaged on will extra shortly discover its approach into suspension parts you and I can really purchase.

Does that imply electronically-controlled Öhlins XC & DH suspension is simply across the nook? We’ll be within the race pits when the season begins to see if we will discover out extra…

Brembo buys Öhlins Racing, restokes MTB growth

(Images/Öhlins)

It’s been simply 6 years since US automotive large Tenneco purchased out Öhlins, which then developed into Driv. The Swedish racing suspension model’s distinctive applied sciences have been actually interesting to the automotive components conglomerate, and Öhlins benefited from another motorsports suspension specialists below the identical guardian. However finally, an asset administration firm purchased out Tenneco/Driv itself for restructuring in 2022. And possibly Öhlins didn’t match properly into the bigger automotive group?

From 2023-mid 2024 Öhlins restructured its mountain bike suspension growth to be extra environment friendly, similtaneously launching an all-new XC suspension class.

Brembo buys Öhlins Racing, rejuvenating MTB suspension development, DH setupBrembo buys Öhlins Racing, rejuvenating MTB suspension development, DH setup

Doubling down on refining their now large XC to DH vary and on the similar time persevering with to make use of elite MTB racing as a testing grounds, it appeared prefer it is perhaps some time till we noticed extra Öhlins suspension improvements. It’s true that exterior of XC, their launch of all-new business merchandise appeared to have slowed a bit lately. However nonetheless, we hold recognizing cutting-edge mountain bike suspension prototypes raced on the World Cup circuit.

Brembo buys Öhlins Racing, rejuvenating MTB suspension development,  World CUp DH setupBrembo buys Öhlins Racing, rejuvenating MTB suspension development,  World CUp DH setup
(Photograph by Billy Ceusters/Öhlins)

And now, below the auspices of Brembo – a extra innovation-driven guardian firm, Öhlins means that their newly “reallocated assets and focus will improve the conversion of racetrack innovation into shopper merchandise.“

“As of January 2nd, Öhlins Racing is a part of the Brembo Group. The businesses share the identical ardour for innovation, expertise and efficiency; in addition to the need to be the most effective at what they do. There’s nice pleasure inside the Öhlins group to now be part of forces with Brembo, a model and firm that matches Öhlins’ ambition to be on the forefront of all the pieces that they do.”

They name it “new beginnings for Öhlins Racing’s Mountain Bike section below Brembo’s possession“.

What ought to we anticipate?

loic bruni specialized demo ohlins prototype active mtb suspensionloic bruni specialized demo ohlins prototype active mtb suspension
(Photograph/Jordan Villella)

These statements from Öhlins sound to me like affirmation that they’re excited to show these new XC & DH suspension prototypes that we’ve noticed on the World Cup into actual shopper merchandise.

What we’ve seen has included Loic Bruni racing DH with a Specialised Demo constructed up with an electronically-actuated Öhlins TTX22 coil shock – presumably each automated and operated by hand.

(Photograph/Jessi-Might Morgan)

After which once more a 12 months afterward a prototype Demo, once more with Öhlins DH suspension and a few sneaky digital distant controls.

prototype Specialized  Demo DH bike with electronically controlled Ohlins suspension prototypes, a DH38 with lightweight clamps, and that colorful video game-like remote controlled and 3 colored indicator LEDsprototype Specialized  Demo DH bike with electronically controlled Ohlins suspension prototypes, a DH38 with lightweight clamps, and that colorful video game-like remote controlled and 3 colored indicator LEDs
(Photograph/Cory Benson)

And simply final 12 months with Finn Iles racing an additional developed Demo prototype, once more with electronically managed suspension prototypes, a DH38 with light-weight clamps, and that colourful video game-like distant managed and three coloured indicator LEDs on his prime cap.

Öhlins prototype electronic XC mountain bike suspension raced at Nove Mesto MTB World Cup, unwrapped and up closeÖhlins prototype electronic XC mountain bike suspension raced at Nove Mesto MTB World Cup, unwrapped and up close
(Photograph/Cory Benson)

Then, regardless that we solely noticed the primary Öhlins XC race forks & shocks in early 2023, by the beginning of the 2024 racing season we already have been recognizing electronically-controlled XC suspension too. These had smaller distant switches, and no distinguished indicator LEDs, however there’s undeniably some prototype Öhlins suspension management occurring in that little black field.

My guess is that we’ll see much more of each of those when the 2025 World Cup comes round. Hopefully, we might even see business variations of each obtainable to the general public by the top of this 12 months…

Ohlins.com



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Tags: BrembobuysConsumerConversionInnovationÖhlinsProductspromisesRacetrack
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