Business: Ferrari ends partnership with Estrella Galicia

Ferrari have not too long ago confirmed that they’ve terminated a longstanding F1 partnership with non-alcoholic beer model Estrella Galicia following a three-year collaboration between the Italian group and the Spanish firm.

Forward of the 2021 F1 season, Ferrari introduced a partnership with Spanish beer model Estrella Galicia. The corporate is the flagship non-alcoholic beer model of Hijos de Rivera, a Spanish manufacturing and distribution agency with a historical past spanning over 114 years, which is current in over 60 international locations from world wide.

It was no shock to see Estrella Galicia be a part of Ferrari in 2021 because the Spanish firm has been a private sponsor of Carlos Sainz since 2013, who left McLaren on the finish of 2020 to affix the Maranello-based outfit for the subsequent season.

The Prancing Horse have now confirmed that they’ve parted methods with the non-alcoholic beer model, marking the tip of their sponsorship beginning subsequent season.

“Three seasons of recollections, and an important partnership. Thanks very a lot,” Ferrari wrote on their social media accounts, alongside a video exhibiting Sainz having fun with their beverage after a win.

Throughout the 2023 F1 season, Ferrari has had a plethora of companions and sponsors supporting their marketing campaign. Among the many premium companions have been Shell, Santander and VGW Play. The checklist of group companions featured Ray-Ban, AWS, Richard Mille, Ceva Logistics, Philip Morris Worldwide, Genesys, Bitdefender, Estrella Galicia, HCL Software program, Harman Automotive, Palantir, OMR Automotive and ZCG.

Moreover, the technical companions have been Puma, VistaJet, Giorgo Armani, SKF, NGK, Brembo, Bell Helmets, Sabelt, Riedel, Iveco, Ecopol, Manpower Group, Riva, Frecciarossa, Mahle, Garrett Advancing Movement, Öhlins, Pirelli and Celsius.

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