Simply two weeks forward of the only pre-season testing, Ferrari have introduced the institution of latest partnerships and the continuation of current agreements.
Celsius
Celsius Holdings has renewed and expanded the partnership with Ferrari, the Italian outfit has just lately introduced. The Florida-based firm produces a health drink that’s known as Celsius. The brand new settlement will see Celsius grow to be a worldwide Staff Companion of Ferrari.
Ferrari assertion learn: “Celsius subsequently will proceed to energise Scuderia Ferrari on observe and in Maranello with the important vitality of its health drink made with premium substances and 0 sugar designed to assist individuals who need to dwell match, surpass their objectives and enhance the standard of their every day lives.”
Peroni Nastro AzzurroHaving left Aston Martin on the finish of the 2023 F1 season, Ferrari has introduced a brand new partnership with Peroni Nastro Azzurro 0.0% , the Italian tremendous premium beer model owned by the Asahi Europe & Worldwide group. The multi-year partnership will see Peroni help Ferrari’s F1 actions and the Italian’s one-make racing sequence, the Ferrari Problem Trofeo Pirelli.
To have a good time the partnership, Peroni Nastro Azzurro 0.0% will launch a sequence of limited-edition merchandise, beginning with Tifosi Nastro Azzurro 0.0% as an affectionate nod to the Scuderia Ferrari followers.
Ferrari Staff Principal Fred Vasseur commented: “We’re more than happy to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having each manufacturers represented within the blue riband class of motorsport contributes to making sure robust visibility for Italy on the world stage.
“Our two nice firms have many values in widespread, similar to an eye fixed for element and magnificence, in addition to a capability to mix custom and innovation in our respective fields. I’m trying ahead to our collaboration with Peroni Nastro Azzurro 0.0% , which I’m positive will show to be a terrific success for each events.”
Purple, yellow and white. What. A. Sight.
Introducing our new 2024 race fits ❤️💛 pic.twitter.com/XpoSVqHdC7
— Scuderia Ferrari (@ScuderiaFerrari) February 10, 2024
Bang & Olufsen, ManpowerGroup, CEVA Logistics
Moreover, Ferrari has additionally renewed its partnership with Danish firm Bang & Olufsen, a long-time chief within the discipline of audio know-how.
Over the course of the season, the workforce will proceed to make use of audio system is equipped and managed by Bang & Olufsen contained in the workforce’s motorhomes within the paddock. On the identical time, the Danish firm has additionally introduced {that a} new vary of particular version merchandise will probably be launched which can “enable all fans to benefit from the pleasure of System 1 in one other dimension.”
The Maranello-based outfit has additionally prolonged its partnership with ManpowerGroup, a world chief within the discipline of progressive workforce options that “helps firms develop in an ever-changing world of labor, by means of expertise search, choice, growth and administration.”
“Having the ability to rely on a wonderful companion in ManpowerGroup means Scuderia Ferrari can rapidly and effectively safe the perfect accessible candidates for all roles all through the season,” learn Ferrari’s assertion.
The Scuderia has additionally signed a brand new contract with current companion, CEVA Logistics, a subsidiary of the CMA CGM Group. The brand new multi-year settlement will see the French firm proceed to provide all logistical companies to Scuderia Ferrari for all occasions of the System 1 World Championship, in addition to GT races and the Ferrari Problem, one of the vital well-known one-make racing sequence on this planet, now in its thirty second season.
Increasing on the progressive and sustainable transport plans of CEVA Logistics, Ferrari’s assertion learn: “Scuderia Ferrari shares with CEVA Logistics a ardour for innovation, at all times in search of the very best options to realize the perfect outcomes. This widespread purpose was completely illustrated by the progressive transport plan – a world first – launched by the French firm for the races held in North America in 2023, when all of the workforce’s gear was moved by rail, thus lowering its carbon footprint by 90% when in comparison with air transport and by 32% in comparison with highway transport.”
F1
