Having misplaced a key sponsor forward of the upcoming season, Pink Bull have introduced that they’ve expanded their collaboration with Philips Skilled Shows which can change into the Milton Keynes-based outfit’s accomplice.
Having served because the digital show provider in current seasons, Philips Skilled Shows has expanded its position from digital show provider to Pink Bull’s Staff Accomplice.
The partnership has loved fixed modern success as Philips has developed Formulation One’s largest dvLED wall which is housed on the Staff’s MK-7 occasions house in Milton Keynes.
PPDS joined Pink Bull again in 2022, and can stay because the group’s provider of digital shows.
Over the span of the previous two years, Pink Bull have utilised the total portfolio of Philips Skilled Shows – with reside 4k UHD race protection, entry to unique behind-the-scenes content material, hyperlinks to the pit lane, and audio feeds from the drivers and crew – powered onto a customized, moveable and conveyable 10m2 Extremely HD Philips dvLED videowall.
Along with the record-breaking 46.25 metre vast Philips dvLED wall, PPDS have geared up Pink Bull Racing’s world advertising places of work with 13 game-changing Philips interactive shows and the set up of a 110” dvLED wall within the MK-7 boardroom.
Reflecting on the expanded partnership, Pink Bull group boss Christian Horner famous: “Within the fast-paced world of Formulation One, in the event you cease innovating or striving to be higher, you’re settling for second finest.
“That is one thing we imagine in all the pieces we do, each on and off the racetrack. It’s due to this fact crucial we select the suitable companions to hitch us on our journey, whether or not constructing new engines or offering best-in-class digital shows. With PPDS, we now have a accomplice who shares our philosophy and ambitions, and we’re delighted to be extending into a brand new period with them.”
Commenting on the announcement, Martijn van der Woude, who serves as PPDS’ VP International Advertising and marketing and Enterprise Improvement, mentioned: “In AV the most effective success tales are pushed by true partnerships. Trade leaders and pioneers coming collectively to ship successful options.
“That essence is totally captured working with Oracle Pink Bull Racing, a group like ourselves, that prefers to guide somewhat than comply with and isn’t afraid to take dangers to realize its objectives and ambitions. We’re extremely happy with what we now have been capable of obtain collectively and look ahead to persevering with this success.”
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