Forward of the brand new season, Williams have introduced premium journey items model Carl Friedrik as their new associate, marking the newest in a collection of economic agreements for the Grove-based Formulation 1 group.
The collaboration between two British manufacturers will see a co-branded journey assortment, to incorporate a cabin suitcase, backpack and baggage tag, launched in the beginning of the 2025 F1 season.
The Grove-based outfit has famous that the merchandise “had been impressed by the precision and innovation that outline motorsport on the highest stage, utilizing light-weight supplies and streamlined design to create baggage that performs as fantastically because it seems to be.”
The gathering shall be obtainable to buy from mid-April 2025.
Reflecting on the information, Luke Timmins, who serves as Director of Merchandise and Licensing at Williams Racing: “We’re happy to welcome Carl Friedrik to the group and to develop our way of life providing to followers by this collaboration as pleasure about our ambition and momentum continues to develop world wide.”
Commenting on the collaboration, Co-founder of Carl Friedrik Mattis Oppermann mentioned: “Williams Racing is a fabled racing group with which we proudly share a British connection.
“We’re happy to announce the collaboration and stay up for releasing our co-branded journey items vary in 2025, which I’m adamant will enchantment to Carl Friedrik’s and Williams Racing’s audiences alike.”
This newest settlement follows latest licensing bulletins, with the listing together with Constructed For Athletes, Pedal Mafia, Abercrombie & Fitch, SunGod, Coachbuilt Whisky, HalfScale Vehicles and LEGO.
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