In a second that blended motorsport ambition with mainstream cultural spectacle, Cadillac unveiled the livery of its first-ever Method 1 challenger throughout a nationwide TV spot at Tremendous Bowl LX. The reveal marks a defining milestone for the American outfit, which can be a part of the grid in 2026 as Method 1’s eleventh crew.
The dramatic debut — broadcast to an viewers anticipated to exceed 130 million — was adopted minutes later by a dwell unveiling in New York’s Instances Sq., the place crowds gathered to see a full-scale duplicate of the automotive illuminated towards the enduring backdrop of digital billboards.
A livery constructed on distinction and id
Cadillac’s maiden F1 automotive contains a placing dual-color design: one aspect black, the opposite white, related by a gradient composed of repeating Cadillac chevrons. The impact is each trendy and symbolic, a visible id that blends movement, heritage, and ambition.
“This livery represents way over a paint scheme; it represents who we’re and what we deliver to Method 1,” mentioned Dan Towriss, CEO of Cadillac Method 1 Staff Holdings. “Each element is intentional: daring, trendy, and unmistakably American, whereas respecting the heritage and precision that outline this sport.”
The reveal movie, directed by Sam Piling and scored by acclaimed composer Max Richter, leans into cinematic minimalism. The asymmetry of the automotive — a yin‑and‑yang interaction of grit and aspiration — is central to the crew’s design philosophy.
In keeping with Towriss, selecting the Tremendous Bowl because the launch platform was a deliberate assertion of intent. “Revealing our first race livery through the Tremendous Bowl and within the coronary heart of Instances Sq. is a approach to introduce our id to the world on the intersection of efficiency, tradition, and leisure,” he mentioned. “It permits us to attach with followers in locations far past the paddock.”
A brand new American chapter in Method 1
For Normal Motors, the livery reveal is the end result of years of preparation and a logo of the corporate’s renewed world motorsport ambitions.
“Unveiling our official race livery is a big milestone in a journey that began years in the past — incomes our place on the grid, assembling a world‑class crew, and creating a race automotive worthy of Method 1,” mentioned Mark Reuss, President of GM. “For GM, this race automotive showcases the American innovation, spirit, and satisfaction we wish to deliver to the worldwide stage of F1.”
The crew will contest all 24 races of the 2026 season, together with the three U.S. Grands Prix in Miami, Austin, and Las Vegas — a schedule that underscores the game’s surging recognition in america.
Historical past in movement. Our 2026 livery. pic.twitter.com/WbaoEpOoDA
— Cadillac Method 1 Staff (@Cadillac_F1) February 9, 2026
A crew constructed from the bottom up
Cadillac is headquartered throughout three places: Indianapolis, Charlotte, and Silverstone. Fashioned by way of a partnership between TWG Motorsports and Normal Motors, the crew has been constructed from scratch, bringing collectively engineering experience, technical infrastructure, and business help from each organizations.
Staff Principal Graeme Lowdon emphasised the importance of the second. “I’m extremely proud to disclose the colours of our 2026 Method 1 challenger,” he mentioned. “We’re a crew constructed on daring ambition and management in innovation, values which we exhibited right this moment by tapping into one of the vital culturally vital sporting occasions on the earth in a way that has by no means been carried out by a Method 1 crew earlier than.”
A veteran driver lineup for a brand new period
On observe, Cadillac might be led by one of the vital skilled pairings on the 2026 grid: Sergio Pérez and Valtteri Bottas, who collectively deliver 526 begins, 106 podiums, and 16 victories.
The crew’s depth extends past its race drivers. Former Ferrari and Sauber driver Zhou Guanyu joins as Reserve Driver, whereas American star Colton Herta will function Check Driver whereas concurrently competing in Method 2 with Hitech TGR.
With a daring id, a seasoned driver lineup, and the backing of one among America’s most storied automotive manufacturers, Cadillac enters Method 1 not as a newcomer looking for permission, however as a competitor able to make an announcement.
As Reuss put it, “The momentum is constructing towards Melbourne and our Grand Prix debut.” And with a livery that already has the motorsport world speaking, Cadillac’s arrival on the worldwide stage is unmistakably underway.
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