Rolando ‘Rolly’ Romero notes Mexican celebrity Canelo Alvarez’s transformation since he discovered English.
Canelo (61-2-2, 39 KOs) has gone from being a humble, soft-spoken fighter when talking in Spanish to a trash-talking man, utilizing expletives and displaying extra aggression in press conferences.
The Want for Leisure
The change of character by unified tremendous middleweight champion Canelo is one in all adapting to how fights are bought within the U.S. These days, fighters should be over-the-top by way of their character, bringing a component of WWE theatrics to their interviews and press conferences and have a powerful social media presence to market themselves.
“English Canelo is sort of a complete totally different animal. English Canelo talks extra [mess] than all people, together with me, at this level,” mentioned Rolando ‘Rolly’ Romero to the ESNEWS YouTube channel, noting the transformation in celebrity Canelo Alvarez’s talking type since studying English.
“Spanish Canelo is calm, humble, doesn’t actually say a lot. English Canelo is one other stage. I ain’t even going to lie.”
With Canelo’s recognition, he doesn’t have to go overboard as a lot as fighters with no following. Nonetheless, it’s nonetheless important for him to brighten up his interactions with the media as a result of his occasions compete with the UFC and the opposite many pursuits that the U.S. and world public have with on-line leisure and cable televisions with a whole lot of channels.
The Significance of Persona
It’s extra necessary than ever for fighters to jar the viewers with their actions with the media as a result of they will now not afford to be humble and unassuming on this period of boxing. Even when they’re excellent fighters, they gained’t obtain consideration in the event that they’re uninteresting and lifeless in interviews. Terence Crawford is an instance of that.
Regardless of his excellent expertise, informal boxing followers largely ignore him as a result of he has little to say throughout interviews, reveals no emotion, and doesn’t liven issues up. It took him 16 years to develop into in style, which wouldn’t have occurred had he been extra outgoing.
Fighters have to take appearing courses between fights to assist them develop a personality and a persona and assist promote their fights. Some really feel that is beneath them, however they want it as a result of followers focus extra on thrilling fighters to hearken to exterior the ring. They need to be entertained earlier than the fights.
Heavyweight Tyson Fury is a major instance. He doesn’t have a lot expertise, however his character has made him a star within the UK, and due to that, he’s sitting on high of a $200 million fortune.
