In a transfer that would shake up the U.S. bike-buying expertise, Canyon Bicycles is now promoting choose fashions straight by way of Amazon.com. Sure, Amazon—the identical one which will get you ibuprofen, path combine, and no matter in 48 hours or less- will now be transport you a premium bicycle.
Replace: Canyon has given a bit bit extra rationalization on how that is simply one other technique to make their reasonably priced bikes extra accessible to extra potential cyclists.
Canyon’s at all times been the poster youngster for the direct-to-consumer mannequin within the bike business, delivering high-performance bikes at aggressive costs by chopping out the intermediary. Now, they’re increasing that technique by teaming up with the biggest on-line retailer on this planet. For U.S. clients, this might imply quicker supply, simpler entry, and fewer friction when pulling the set off on a brand new experience.
So, what’s really obtainable?
Canyon’s Amazon storefront at the moment includes a curated number of its widespread fashions—assume commuter e-bikes just like the Roadlite:ON, gravel grinders just like the Grizl, and concrete cruisers—with extra reportedly on the best way. These aren’t stripped-down variations both; they arrive totally loaded, identical to should you ordered straight from Canyon’s web site. The worth factors look aligned with Canyon’s personal listings, and sure, transport is Prime-eligible.
Canyon had defined that this Amazon partnership is supposed for the extra reasonably priced spectrum of their bikes (assume: lower than $3500 or so) and centered completely on mountain bikes, metropolis bikes, and different all-rounder bikes and bikes bikes. The objective is absolutely simply to make reasonably priced bikes simpler to entry for extra riders, whereas sustaining all the customer support you get straight from Canyon.
What does this imply for riders?
Frankly, it’s not all that totally different for the ‘already consumer-direct’ bike model to make their bikes obtainable by way of the USA’s hottest direct to client buying platform. And despite the fact that you purchase by way of Amazon, you continue to get the total Canyon guarantee and buyer care straight from the bike maker.
In case you’ve ever hesitated to buy a Canyon due to lengthy supply timelines, import charges, or considerations over the shopping for course of, this could be the nudge you wanted. With Amazon’s backing, the trail from “add to cart” to “prepared to tear” simply acquired smoother. Canyon will nonetheless deal with service, guarantee, and help straight—Amazon’s only one extra distribution channel.
And whereas we’re not seeing race machines just like the Aeroad or Lux Path on there simply but, the transfer suggests Canyon’s opening the throttle on accessibility, perhaps even testing the waters for broader market enlargement.
For now, Canyon plans to restrict this solely to extra ‘entry-level’ bikes, and doesn’t but embody their devoted highway platforms. The Amazon distribution deal can also be US-specific with no quick plans to do the identical of their residence European market. However it’s not fully extraordinary for them to companion with different supply pathways – they’ve had an identical fast ship functioning for some time to shoppers in China. So we’ll see the place this goes subsequent.
The underside line is that now you can purchase a Canyon bike along with your groceries. These are wild occasions within the bike world.
Canyon.com or now additionally Amazon.com
